| Date Posted |
Topic |
Description |
| November 19, 2021 |
Work Life Integration in
College Athletics Marketing |
With an ACC-commissioned study on the "work-nonwork relationship of intercollegiate athletic department employees" serving as our backdrop, we explore work/life integration for college athletics marketing professionals. We discuss the varied wants and needs of our industry's professionals, the pandemic's effect on our perception of workplace flexibility, and the need to innovate as an industry to attract and retain the best talent.
|
| October 26, 2021 |
Growth of NIL Marketplaces &
Trends with Student-Athlete Opportunities |
It's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.
|
| April 29, 2021 |
Small School Stories - Part 2 |
On Part 2 of Small School Stories, Jack "Bull" Slavin sits down with University of Delaware's Director of Engagement, Kia Anderson. The two discuss Kia's path into college athletics, why the Fighting Hen fan base is essential to the success of athletics in Delaware and hint at the need for sunsetting khaki pants/shorts on GameDay. All of this and more on this episode of Small School Stories!
|
| April 7, 2021 |
Small School Stories - Part 1 |
Jack "Bull" Slavin sits down with Grand Valley State Marketing and Promotions Director David Wynkoop for a wide-ranging discussion. Topics include how he got into college athletics, GVSU award-winning promotions, what makes small school life great and more!
|
| December 1, 2020 |
Influencing a Positive Mindset |
Tim Bono is a Lecturer in Psychological & Brain Sciences at Washington University in St. Louis. Known as the “Professor of Positivity” by students that sprint to sign-up for his popular course, he joins WashU’s John M. Schael Director of Athletics, Anthony J. Azama. The two connect to discuss the importance of four main areas that influence a positive mindset including: Mindset and Resilience, Strategies, Social Connection, and Meditation. Anthony and Tim dive into the unique challenges facing intercollegiate athletics administrators, coaches, and student-athletes and Tim leaves us with what he believes is the single biggest influencer of positivity.
|
| October 29, 2020 |
Pivoting Marketing Department Responsibilities |
Lauren Belisle (Associate Athletic Director of Marketing & Fan Development, Virginia Tech) leads a discussion with Vaughn Moss ( Assistant Athletic Director of Marketing, Georgetown) and Markeisha Everett (Assistant Athletic Director of Marketing, Pitt) on adapting and planning marketing efforts and adjusting roles and responsibilities during Covid-19.
|
| July 16, 2020 |
Marketing Team of the Year, presented by SuperFan
A Discussion With The Champs! |
Jordan Looby (Assistant AD- Marketing Strategy & Fan Experience, University of Maryland) joins Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) to discuss how their team put together their submission for this year’s award.
|
| May 22, 2020 |
A Conversation with SuperFan Co-Founder and COO, Kayla Mount |
Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) and SuperFan Co-Founder and COO, Kayla Mount, discuss marketing changes during COVID-19 and how SuperFan is shifting during this time.
|
| May 18, 2020 |
Power 5 Mentality
@P5Mentality |
Emily McMillan and Scott Peace of the Power 5 Mentality Podcast discuss the NACMA 3 Pillars (Fan Development, Brand Management, Revenue Generation) and more with Bradley Associate AD for Marketing and Tickets, Nathan Bramwell
|
| April 14, 2020 |
Using Marketing to Celebrate
the Culture and Heritage of our Communities |
The 2018-19 NACMA “Best Of” Community & PR Gold Winners (Arizona and UNC-Pembroke) both had winning submissions for football theme night events, that celebrated nationally recognized heritage nights.
Thomas Harris (Arizona) sat down with Ben Chulick (Arizona) and Grace Moore (UNC-Pembroke), to discuss their events and what advice they had for departments thinking about hosting similar events.
|
| March 1, 2020 |
MAAC Conference Tournament Preparation with Rider University |
Listen in while the members of the Rider University athletic department discuss marketing, fan engagement, broadcast & digital media preparation for the MAAC Conference tournament in Atlantic City, NJ.
|
| December 19, 2019 |
Taking Charge: A Conversation with Deputy Tyler Jones on his First Six Months on the Job at Cleveland State |
Hear from Tyler Jones, deputy AD at Cleveland State University and his career path that took him to Cleveland State. Jamaal Walton, associate athletic director at College of Charleston takes the lead on this insightful conversation.
|
| October 16, 2019 |
A Head Coach’s Expectation from His/Her Marketing Department |
A conversation with Ole Miss Men’s Basketball Coach Kermit Davis and Ole Miss Women’s Basketball Coach Yolett McPhee-McCuin.
|
| December 15, 2017 |
Motivating and Challenging Your Marketing/External Teams |
This episode of the NACMA Podcast addresses best practices for motivating and challenging your marketing/external teams throughout the year. The University of Maryland’s Carrie Blankenship and Leah Beasley of Mississippi State discuss ways to keep staff morale high, while producing high quality marketing content throughout even the busiest times of the year.
|
| August 18, 2017 |
Behind the Scenes look at the NACMA Strategic Plan |
This Podcast offers a behind the scenes look at the NACMA Strategic Plan. Boston College’s Jamie DiLoreto hosts and interviews NACMA Past-President Joni Smoller of Kansas State, and NACMA President Ayo Taylor-Dixon from the University of Minnesota.
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