Blogs

Job Posting-Marketing Graduate Assistant

By Jason Young posted 05-10-2021
Fairleigh Dickinson University-Metropolitan is seeking applicants for the position of Marketing Graduate Assistant. The Marketing Graduate Assistant will be a member of the FDU Athletics external team and provide support to the department’s 21 varsity teams. This position is a two-year position with the candidate pursuing a graduate degree from Fairleigh Dickinson University-Metropolitan. Primary responsibilities include, but are not limited to: Assist in creating and implementing marketing plans for assigned sports Create strategies for fan engagement and attendance Assist in the recruitment and training of interns within the external affairs unit ...

Hiring -- Graduate Assistantship Open Position

By Michelle Pontiff posted 02-15-2021
Happy Monday NACMA friends! Mississippi State University is seeking an Athletic Marketing Graduate Assistant. This position is for the academic year Fall 2021 - Spring 2022 (With Possible Extension to Spring 2023). For the full job description CLICK HERE or see the attachment. DEADLINE TO APPLY: March 28th - 5PM MINIMUM QUALIFICATIONS Genuine interest in athletics and the sport industry Admission to a Mississippi State University graduate program (must be accepted as a graduate student to accept GA position) Excellent oral communication skills, written communication skills, and customer service skills Strong work ethic, willingness ...

3 Pillars at Work Deadline Tomorrow

By Michelle Pontiff posted 04-16-2020
FINAL REMINDER: The deadline to apply for the 3 Pillars at Work program is TOMORROW Friday, April 17! The National Association of Collegiate Marketing Administrators (NACMA) launches year three of the 3 Pillars at Work program, aimed at providing qualifying members a unique educational experience in conjunction with the Marketing Team of the Year Award. The 3 Pillars at Work program provides a fresh, unique opportunity to reinvest in NACMA membership, by affording the ability to share best practices in areas of the three pillars: fan development, brand management, and revenue generation, through an immersive on-campus experience with a Marketing Team ...

Young Professionals Tackling Revenue Generation

By Claire Gilmore posted 03-11-2020
As a young professional in collegiate sports marketing working on her first ticketed sport, the words “revenue generation” are ones that still present a bit of a question mark to me. How can I make an impact? I am lucky to be surrounded by an amazing, creative team, but I am always looking to take on challenges and find my own way, as I am sure many young professionals are. While I may not have all the answers, here is some advice I can offer other young professionals when thinking about revenue generation: Ask questions! There is nothing wrong with not knowing something, as long as you are willing to learn about it. We are working in an academic ...

Conference Rep Spotlight - January 2020 _Jakimowicz

By Tyler Jones posted 01-22-2020
Name: Emily Jakimowicz Title: Assistant Director of Marketing School: University of Pennsylvania Twitter Handle: @EE_Jakimowicz What excites you most about being a Conference Rep this year? As a NACMA Conference Rep, I am very excited to represent both the Ivy League and the University of Pennsylvania. This opportunity allows me to act as a liaison between my Ivy peers and the rest of the collegiate marketing community. I hope to be able to showcase the amazing initiatives being implemented across the league, as well as share new ideas and information with my Ivy counterparts. How will being a Conference Rep benefit you professionally? ...

Conference Rep Spotlight - January 2020

By Tyler Jones posted 01-09-2020
Name: Jack "Bull" Slavin Title: Assistant AD - Marketing Partnerships School: UNC Pembroke Twitter Handle: @Jack_the_Bull What excites you most about being a Conference Rep this year? Having the ability to communicate with colleagues I met this past NACMA and continue sharing and cultivating ideas and relationships with everyone in the industry. The most exciting thing is what lies ahead this year. How will being a Conference Rep benefit you professionally? Having the ability to communicate on a regular basis with some of the best in the industry will help grow my network to reach my career goals. Not only will it allow ...

Who's in Charge of Brand Management?

By Ryan Elliott posted 12-16-2019
Brand management is critical to any organization, but in higher education, it can be especially challenging because there are so many different opportunities for people to have a brand experience. Our audiences are diverse – from prospective students to alumni to athletic fans and donors, and each one of those audiences has unique expectations for what a positive brand experience might entail. Brand management is not a simple task that can be carried out by one individual or even one department. It requires a campus-wide effort with the athletic department as often the most prominent and public-facing arm of a university. It’s crucial for athletics marketing ...

Conference Rep Spotlight - December 2019_2

By Tyler Jones posted 12-12-2019
Name: Tyler Unsicker Title: Associate AD for External Affairs School: Central Washington University Twitter Handle: @tyleru12 What excites you most about being a Conference Rep this year? Interacting with others in the industry and working together to promote our great organization. How will being a Conference Rep benefit you professionally? Making connections and networking with awesome professionals in our field. What (3) words best describe NACMA and what it provides our industry leaders? 1. Instruction 2. Growth 3. Fun What athletic administration accomplishment are you most proud of? Creating a gameday ...

Conference Rep Spotlight - December 2019

By Tyler Jones posted 12-03-2019
Name: Julie Austin Title: Associate AD Marketing & Licensing School: TCU Twitter Handle: @TCUJulie What excites you most about being a Conference Rep this year? Continuing to make sure Big 12 has a big presence in the NACMA community and stays engaged. I also love planning our networking events around the conference Championships and NACMA where everyone can get together in person to learn from one another. How will being a Conference Rep benefit you professionally? As the Big 12 conference representative, I work closely with the conference office and stay connected with their staff. This keeps me informed on what's happening ...

Conference Rep Spotlight - November 2019

By Tyler Jones posted 11-14-2019
Name: Jamaal O. Walton Title: Associate Athletics Director for External Operations School: College of Charleston Twitter Handle: @jamjamwalton What excites you most about being a Conference Rep this year? What excites me most about being a Conference Rep is the opportunity to help elevate the great things the Colonial Athletic Association (CAA) marketers are doing in the industry. How will being a Conference Rep benefit you professionally? Serving as a Conference Rep is a benefit because it provides me the opportunity to build relationships within the conference, with my fellow Conference Reps and the NACMA board. ...

Brand Management: Celebrate Your Differences

By Pim Thirati posted 11-11-2019
Why it's important? As a result of globalization and shifting demographics, representing diversity in adverting, social media, owned media, etc., has become a crucial task for many businesses, including intercollegiate athletic departments. The demand from your diverse fan base, prospects, and recruits is to see themselves represented in your branded content. We need to think of diversity and inclusion as a moral and business imperative . Think of your marketing strategy as another way to show your audience what your institution stands for. As diversity and inclusion become your initiatives, your campaigns can serve as a way to celebrate the differences ...

Conference Rep Spotlight - November 2019

By Tyler Jones posted 11-11-2019
Name : Denise Anderson Da Silveira Institution : Florida Gulf Coast University Title : Associate Athletics Director for Marketing and Sales Twitter Handle : @FGCUMarketing What excites you the most about being a Conference Rep this year? I am most excited about having the opportunity to engage with other marketing professionals in the conference, and further achieve our (or enhance our) conference-wide marketing goals. How will being a Conference Rep benefit you professionally? Being a Conference Rep will allow me to demonstrate my ability to perform external roles while performing my duties. What (3) words best describe ...

3 Pillars At Work - Purdue

By Kyle Doperalski posted 10-28-2019
Train in the Rain As countless as the rain drops that fell in West Lafayette over the weekend of Oct 24-27, 2019, I was as grateful for the wonderful experience to participate in NACMA’s 3 Pillars At Work program. There was nothing the soggy conditions could do to dampen my spirits – although they did dampen my shoes, socks and pants quite a bit. With each rain drop that fell, my respect and appreciation for Purdue’s Associate AD/Marketing & Fan Experience Chris Peludat and his staff grew just like the puddles of the side of the field at Ross-Ade Stadium grew throughout the day. The way the entire staff – interns and all – went about their business ...

HIRING NEW GRAPHIC DESIGNER AT USC! JOIN THE TROJAN FAMILY!

By Jessica Onyepunuka posted 10-17-2019
We're looking for a new graphic designer to join the Marketing Team. Apply today at usccareers.usc.edu Graphic Design Director REQ 20081273 The Graphic Design Director will be responsible for the development and execution of creative strategy and design concepts for Marketing and Digital Media, as well as fundraising projects for USC Athletics. They will be able to utilize their creative vision to support the Trojan brand. Responsibilities Include: Responsible for design conception and layout for digital graphic artwork including, but not limited to, digital banner ads, email imagery, and social media needs. Work with communications ...

Revenue Generation Role as a YP

By Rachel Palmer posted 09-30-2019
We all have personal goals when it comes to our professional development - moving up the ladder, taking on new challenges, and finding your niche. I recently made the jump from a post-grad Marketing Assistant position to a full-time role as an Assistant Director of Marketing Strategy & Fan Experience at Maryland. It wasn’t just a change in title though - it was a change in roles, responsibilities, and focus. Previously, I worked with one non-ticketed sport and one ticketed sport. While I always had an eye on ticket sales and maximizing revenue, my focus laid on fan experience and building my teams’ brands. When my position changed, so did the sports ...

Hiring - Creative Content Producer

By Dana Weber posted 08-14-2019
UCLA Athletics is hiring a Creative Content Producer. Under the supervision of the Director of Marketing, the Creative Content Producer shall develop, write, produce, and edit feature content for External Relations, including ticket promotions and commercials, development videos and in-game introduction videos for specific sports teams, in an effort to publicize UCLA Athletics, generate revenue and enhance fan engagement. The Creative Content Producer will generate promotional video content for the external relations team, including sales, marketing and development, to boost ticket sales and promote the UCLA Athletics brand. The Creative Content Producer also ...

NACMA 3 Pillars at Work Program - Auburn

By Korbin Pate posted 05-15-2019
One of my favorite moments from the past school year was my weekend spent in Auburn, Alabama as part of the NACMA 3 Pillars at Work Program . The campus and community certainly lived up to its nickname as the loveliest village on the plains. I have highlighted some of my favorite ideas and sights from the weekend. A huge thanks to the NACMA board for putting this great experience together and to Dan Heck's team at Auburn for the first-class hospitality and experience! We arrived on Friday to meet the staff and tour the Auburn campus. The marketing staff put together a wall with a list of where all their former interns, student assistants and GAs ...

NACMA 3 Pillars at Work Program: University of South Carolina Visit

By Lauren Belisle posted 05-10-2019
One week ago today I had the opportunity to visit the University of South Carolina as part of the 3 Pillars at Work program. I would highly recommend the program to anyone in athletics marketing … especially someone who aspires to understand how other institutions work, and understand ways to better their own department. Some of my takeaways that I found intriguing (primarily because it’s not necessarily how we are structured at Virginia Tech)… One of their assistant directors of marketing helps handle their Gamecock Club (development) marketing. They sell student guest tickets through their partnership with Experience. There is a Revenue Committee ...

NACMA Young Professional of the Month - April 2019 - Rhett Allen

By Chris Grosse posted 05-09-2019
Name: Rhett Allen Current Position: Marketing Graduate Assistant – Auburn University Number of Years in Current Position: 1 Conference: SEC Alma Mater(s): Iowa State University, 2018 Twitter Handle: @rsallen12 LinkedIn Address: www.linkedin.com/in/rsallen12 When/why did you decide to pursue a career in college athletics? I was a gameday intern during my Junior year of college and throughout that year I had really fallen in love with the passion, excitement and thrill of gamedays as well as being able to build relationships and create special memories with fans. Following that year, I became an office intern and knew with 100% ...

NACMA YP: Planning and aligning for the new year

By Lauren Belisle posted 05-08-2019
As the 2018-19 athletic year begins to wind down, we shift our minds to planning for 2019-20. We took the time as a marketing staff to sit down a week ago and do that – brainstorm, discuss and debate the functions of our marketing department, our roles, and how we better align and evolve as a staff moving forward. We got out of the office and met off site for an entire workday. It was an interesting day, and one that we knew on the front end would not result in tangible results and action items. That was technically the only expectation of the day – that we would not walk out of the room with new job descriptions or specific tactics of our goals. The morning ...