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NACMA+ On Demand (2012-2021) 

08-16-2023 15:22

Event Date Topic Presenter(s) Moderator Description
November 16, 2021 Low Staff, High Expectations - Navigating Fan Experience Responsibilities

Vince Baldemor, Assoc. AD External Affairs at Hawai'i

Justin Hay, Assoc. AD Corporate Relations and Facilities/Game Day Ops at Lenoir-Rhyne

Katie Prchlik, Asst. Director of Marketing & Fan Experience at Nebraska

Scott Nelsen, Asst. AD for Marketing, Compliance and Community Engagement at MSU Mankato

This conversation discussed managing internal and external expectations as it relates to fan engagement, development and experiences at events. After our leaders shared their experienced, attendees were put into breakout rooms for conversations on navigating changes in responsibilities, staffing and maximizing time.

September 22, 2021 Invest in Your Mindset
Presented by Culture Wins

Kevin DeShazo

---

Your mindset is critical to the culture you create and live. Kevin DeShazo from Culture Wins discussed key tactics to ensure you, as a leader are ready to tackle any challenges that come your way during the 2021-22 school year. Kevin also outlined ways to empower and support individuals within your team to achieve new levels of success.


June 8, 2021


Data & Revenue Generation Strategies

Ryan Gottlieb, Associate AD Sales Strategy & Business Intelligence at Rutgers University

Karl Feak, Assistant AD Marketing & Fan Development at UNLV

Alicia English, Assistant AD Revenue Enhancement at Kennesaw State

Craig Ricks, CMO at Paciolan

Hear how institutions are leaning into data-driven, innovative strategies to maximize revenue. This session will discuss the following:

• Generating revenue through advanced ticket sales and marketing campaigns
• Engaging fans to take advantage of pent-up demand
• Tapping into additional revenue buckets including licensing, merchandise, and fundraising


May 11, 2021

Preventing Burnout in a
High Stress Industry


Dr. Michelle Garvin – Director of Clinical and Sports Psychology at the University of Maryland

Jamaal Walton – Associate AD for External Operations at College of Charleston

Aja Washington – Assistant Athletics Director of Marketing & Fan Engagement at William & Mary

Murray Littlepage, Director of Marketing at University of Southern Mississippi

College athletics is a fast-paced industry with long hours and numerous stressors; managing your mental health is crucial. “Preventing Burnout in a High Stress Industry” provided tips on preventing burnout, maintaining a work-life balance and ways that you can be an ally to your colleagues. Following the discussion, attendees had the chance to connect in smaller groups.

April 22, 2021 What's Next? The Future of External Operations at Small Schools

Karina Handeland (Senior Associate AD - University of Portland)

Michael Harris (Associate AD – Marketing & Engagement, Loyola Marymount University)

Tyler Unsicker (Associate AD for External Affairs, Central Washington University)

Jessica Roswell (Assistant AD-Marketing, UCSD)

Join marketing leaders within the small school community to learn their vision for external operations future moving forward, what their focus is heading into 2021-22 and new ideas that can be implemented on your campus.

April 15, 2021 Leadership Development
Presented by Culture Wins
Kevin DeShazo -


In partnership with Culture Wins, Kevin DeShazo joined the NACMA membership to discuss his process and views on leadership development. He provided practical tools and exercises designed to give you more self-awareness, more influence, and help you become more effective as a leader.

April 6, 2021 The Power of Relationships:
Why Networking, Mentorship and Advocacy are Key to your Success
Mary Pink (Associate AD – Marketing, Iowa State)

Joni Smoller (Senior Associate AD External Relations - K-State)

Tyler Jones (Deputy AD – External Operations, Cleveland State)

Josh Remington (Director – Marketing, SMU)
John Brewer (Director – Partnership Development, INFLCR)


Everyone says professional relationships are important – after all, it’s who you know, right? What they don’t tell you are the key ingredients necessary to establishing, cultivating, and maintaining relationships that lead to long-lasting connections. The group discussed strategies and best practices for networking, mentorship and advocacy that are relevant for young professionals, seasoned veterans, and everyone in between.


March 18, 2021

Fan Research - Surveying 101 Don Scott, Assistant Athletic Director of Marketing and Fan Engagement & Interim Director of Communications, Elon University 

Michael Thompson, Deputy AD for External Relations and Business Development, Texas A&M University
---

Tune in to this webinar to learn how to use surveys, write effective questions, boost responses, analyze results and present findings. 


February 16, 2021

Managing People Through Crisis Mark Alnutt, Director of Athletics, University at Buffalo

Lesley Irvine, VP and Director of Athletics, Colorado College

Erin McDermott, Director of Athletics, Harvard University
Chelsea Petersen, Assistant AD for External Relations, WashU in St. Louis
In the current ever-changing environment, managing people has never been more critical. Hear from a panel of sitting athletic directors on how they established their management style, what they have learned through managing through difficult times, and how they motivate employees to excel.


February 11, 2021

What Can You Do?
Implementing Actionable and Impactful Change

Webinar Slides
Jessica Onyepunuka - Asst. AD, Marketing, USC
 
Sarah Fetters -  Director, Football Communications, Vanderbilt
 
Shyandrea Glass - Asst. AD, Academics, Jackson State
 
Reginald McIntyre - Director of Marketing and Fan Engagement, Wichita State
Noveen Moinpour, 
Director, Marketing & Events, Pac-12 Conference 
This year challenged us all to reflect on ourselves, our departments and how we do business. This panel reflected and identified how we can prepare for these challenging moments and commit to a culture of being prepared and creating sustainable changeThis webinar was organized by NACMA's Diversity & Inclusion Committee
December 15, 2020 Skills Bootcamp:
Crowd Noise & Audio 101
DJ Shawna Nichols, Milwaukee Bucs

PJ Mullen, Director of Marketing at Penn State University
Torrey Ball, Assistant AD Marketing & Fan Engagement at Marquette University
COVID-19 has changed many factors including how marketers take on game day. Now with limited to no fans in arenas, we have shifted focus from fan engagement to creating a home field advantage for our student-athletes to thrive. This session focused on how to create a favorable environment through crowd noise and audio selection.

November 13, 2020 Conducting Effective
Focus Groups
Michael Thompson, deputy AD for external relations and business development at Texas A&M University

Kathryn Dillin, assistant director of marketing at Northwestern University

Alex Krebs, assistant director of marketing and fan engagement at Oregon State University
--- Want to learn what really makes your fans tick? What if you could test a marketing campaign or fundraising idea before it goes public? Focus groups are an excellent tool to answer those questions and many more, and this webinar gives you everything you need to execute effective focus groups.
November 10, 2020 Open Dialogue
Navigating Additional Responsibilities, Staff Layoffs, Furloughs, Reassignments and Unfilled Positions
 --- Marcus Hilliard, Austin Peay State University

Jana Woodson, Tulane University

NACMA Veteran Members openly discussed how veterans within our industry are dealing with several staffing issues/scenarios and mental health. They touched on the current environment to accomplish goals, motivate staff and maintain culture while also considering personal mental health and wellness.

October 28, 2020 Using Collegiate Athletics as a Platform for Impactful Social Justice Messaging Tia Harring, assistant athletic director, marketing & fan engagement at Oklahoma State 

Olivia Higgins, assistant athletic director of marketing at Western Kentucky

Spencer McAnally, director of marketing at Clemson 

Murray Littlepage, director of marketing at the University of Southern Mississippi
Thomas Harris, assistant athletic director for diversity, inclusion & employee engagement, University of Arizona “Using Collegiate Athletics as a Platform for Impactful Social Justice Messaging” explored best practices from industry leaders on how to meaningfully amplify these voices, via messaging from our athletic platforms, to educate and promote universal unity and understanding surrounding social and racial injustices. In the dynamic landscape of collegiate athletics, student-athletes, coaches, and staff serve as key brand ambassadors with powerful voices.
October 21, 2020 NACMA Zoom Discussion
Marketing Influences During COVID-19 and Beyond
Leah Clayton, assistant athletic director for marketing and fan engagement at Lenoir-Rhyne

Alyssa Leonard, assistant athletic director/sales and fan experience at UMASS

Scott Nelson, director of marketing & community engagement at Minnesota State Mankato  

Quintin Payton, assistant director of athletics marketing at TCU
Jack "Bull" Slavin, assistant athletics director marketing/partnerships at UNC Pembroke Marketers and external teams nationwide are evolving to meet department needs during a time when the majority of athletic departments are unable to play games, traditional revenue opportunities are minimized and working remotely has become commonplace. They touched on creative solutions, new revenue generating ideas, community engagement strategies and best practices on ensuring the marketing staff is constantly adding value to the athletic department.
July 16, 2020 Rising to the Challenge -
A Discussion on Navigating the Business from Black Administrators
Angel Brown, director of marketing and corporate relations, Norfolk State 

Craig Kelley, chief marketing officer, USC

Temeka Samuels, deputy athletics director, University of Arkansas at Pine Bluff

Lauren Taylor, director of marketing and championships, SEC

Ayo Taylor- Dixon, senior associate athletics director of external operations, Georgia Tech

Jamaal Walton, associate athletics director of external operations, College of Charleston

Alfred White, senior director of marketing and strategic partnerships, CFP
Markeisha Everett, assistant athletics director of marketing, University of Pittsburgh

Tyler Jones, deputy athletics director of external operations, Cleveland State University
Top leaders in college athletics discuss navigating the business as a Black professional. They dive into their own experiences and talk about their roles during this current time in the United States.

May 7, 2020

Marketing Events in Uncertain Times. Strategies for Engaging Fans During the COVID-19 Quarantine
Michelle Erikson, associate director of marketing, University of Michigan

Erin Kraebber, associate athletics director - marketing, UAB


Craig Ricks, senior vice president of marketing at Paciolan

Michaela Patt, marketing automation manager at Paciolan
Learn how your colleagues are modifying communication strategies and tone plus utilizing marketing tools to engage with fans in the community. You will also hear about adjusting internal team collaboration, shifting goals to maximize exposure in this extraordinary time, plus much more.

February 25, 2020

The Power of Fan Data Ryan Ivey, director of athletics at Stephen F. Austin

Michael Thompson Jr., deputy AD for external relations and business development at Texas A&M

Jackie Schetter, owner of Insight U

Robert Sherman, assistant AD for marketing and corporate partnerships at American  Listen in on three industry leaders talking about the importance of fan data. They discuss the value of having this resource, the pain points in collecting data and best practices for you to bring back to your campus.
January 21, 2020 Taking Revenue Seriously: Managing Goals as a YP Evan Feinstein, director of marketing & fan experience at Rutgers University

Kevin Spillman, director of marketing & promotions at the US Naval Academy

Katie Wisdom, director of ticket operations at Ole Miss
Jordan Looby, assistant AD for marketing strategy & fan experience at the University of Maryland  Managing revenue goals can be overwhelming and intimidating for a young professional. Learn some tips on how to stay organized, earn respect from your supervisors and peers, and maintain effective communication when tasked with driving departmental revenues.
December 5, 2019 The Fight to Unite: Creating & Maintaining Brand Consistency Tyler Davis, director of graphic design at the University of Wyoming

Adam Schemm, senior associate AD, external relations at the University of Wisconsin-Milwaukee

Ben Smith, director, graphic and web design at Virginia Tech
Megan MacLeod, assistant AD for brand advancement and fan engagement at the University of South Alabama Branding across the entire athletics department is a critical part of any campaign. Learn strategies for building a full-scale branding platform and delivering consistent implementation year-round.  
November 7, 2019 Using Data to Drive Revenue
Chris Celona, associate athletics director of ticket sales and CRM at the University of Arizona

Jessica Onyepunuka, assistant athletics director of marketing at the University of Southern California

Robby Ray, assistant athletics director/chief marketing office at the University of California at Irvine

Craig Ricks, senior vice president of marketing at Paciolan Hear how experts from USC, Arizona, UC Irvine and Paciolan are using data to optimize digital marketing and personalize the customer journey. 

October 28, 2019

Ball'n on a Budget: Increasing fan experience with little to no resources


Angelica Sena, assistant director of marketing at the University of Utah

JC Whidden, senior director of marketing and branding at Virginia Tech

Jason Mala, associate athletics director of revenue generation and fan engagement at the University of Tulsa

Torrey Ball, assistant athletics director for marketing and fan engagement at Marquette University Focusing on the fan development pillar, this panel will aim to help YP's increase engagement and attendance while having a limited budget.
May 8, 2019 How to Make Connections in the Sports World - Navigating #NACMA19
Brandon Hays, assistant AD for marketing, promotions, & tickets at Northern Kentucky University

Gloria Caples, director of marketing at the University of Pittsburgh

Elaine Russell, assistant AD for marketing at the University at Buffalo In the lead up to #NACMA19 learn what to expect at Convention and how to navigate and network while in Orlando, hosted by NACMA's Young Professionals Committee.
April 10, 2019 Experiences Leading an Office Through the Chain of Command Kyle Campbell, associate AD of communications at Ole Miss

Neal Mead, assistant AD of event management at Ole Miss

Dr. Jennifer Saxon, assistant AD of student-athlete development at Ole Miss
Jason List, associate AD of marketing & fan experience at Ole Miss
At the Assistant & Associate AD position, you are often tasked with managing and leading a staff, while also still having reporting lines upward. Knowing what, when and how to communicate across all levels is critical. The panel examines the challenges, strategies and success stories from a diverse group of administrators with different pathways to their positions and different areas of responsibilities.

March 18, 2019 How to Approach Hiring Season Kyle Doperalski, associate AD/external operations at the  University of North Dakota

Michael Murtagh, assistant director of marketing at the University of Iowa

Adam Schemm, senior associate AD/external relations at the University of Wisconsin-Milwaukee
Chris Grosse, assistant AD for marketing at Penn State University
"How to Approach Hiring Season" discusses:
  • Where to look for jobs (both where jobs are posted and where jobs are available around the country)
  • How to make yourself stick-out from the crowd
  • How and when to tell your supervisors
  • What to expect during the interview process
  • How to approach asking for more


February 20, 2019 How Marketing Can Be The Leader In Stewarding Healthy Conversations Around Diversity and Inclusion

Liz Darger, senior associate AD/SWA at BYU

Nohelani M. Lawrence, Clinical & Sport Psychologist, Student Services & Athletics at the University of Southern California

Carly Slater, assistant director of marketing at West Virginia University
Tyler Jones, assistant AD, fan engagement, The Ohio State University
Hosted by the Diversity & Inclusion Committee, the latest #NACMALiveEvent focused on how to equip your marketing staff with strategies to lead conversations around diversity and inclusion. Our diverse panel offered their best practices and tactics to assist you in collaboration efforts with campus and the community to help you achieve your diversity and inclusion goals.

February 5, 2019 Managing Roller Coaster Relationships with Fans Chris Ferris, senior associate AD for sales, marketing & communications at Colorado State University

Zac Logsdon, CEO/Founder of Old Hat

Tyler Reichwein, director of business development at IMG Learfield Ticket Solutions
February's first #NACMALiveEvent discusses how to keep current fans coming back and how to create a new loyal following. Learn what each has done in this situation, and how they have best utilized their information regarding fan development.
January 10, 2019 Minimalism as an Effective Creative Marketing Strategy Joe Johnson, creative director at the University of South Carolina

Kyle McKee, graphic designer at The Ohio State University

Kevin Ortiz, creative specialist at Auburn University
Caleb Clark, director of fan experience and promotions at The Ohio State University
Learn from some of the best designers in the sports industry on what it takes to effectively market your sports from a visual perspective. Do more with less. For the marketers with little to no design background, the key to crafting an effective visual message without overdoing it. This #NACMALiveEvent describes the differences between marketing for the general public versus marketing your program to recruits.

November 15, 2018 Lead Generation to Revenue Generation: How Much is a Fan Worth
Andrew Case, data & CRM specialist at the University of Florida

Jillian Kirby, digital strategy & analytics specialist at the University of Florida

James Slagle, director of marketing at the University of Florida

Carrie Blankenship, senior associate AD, external operations at the University of Maryland In this #NACMALiveEvent, join members of the University of Florida data and analytics team in discussing how to leverage your fan base to generate leads and ultimately convert those leads into ticket sales and donation revenue.
November 13, 2018 NACMA-NAATSO Webinar: Bring in Fans - And Their Friends! Marcus Madlock, exec. GM, ticket sales & services at theUniversity of Oklahoma & University of Houston, IMG Learfield Ticket Solutions

Steve Capuno, director of ticket operations at UMass

Colin Casey, exec. VP of partner development with fevo
Craig Ricks, senior VP of marketing at Paciolan
This NACMA/NAATSO joint webinar focuses on tools and strategies surrounding group sales. Not only are there tools to better identify group prospects to increase revenue opportunities, but also strategies and technology to market to those fans and empower them to manage their experience. This presentation is a discussion about the technology and strategies that have helped fill seats with group sales, creating future fans and leads.

October 24, 2018 How to be an Ally Annie Lieberman, director of policy and programs with Athlete Ally

Kaila'Shea Menendez, director of leadership programming & events for Women Leaders in College Sports

Dr. Ty Stafford, interim coordinator of clinical services & licensed psychologist at Mississippi State University
Drew Martin, executive senior associate AD for external affairs at the University of Texas
NACMA is committed to providing education and resources for our organization and its members to be leaders in fostering inclusive environments for our student-athletes, colleagues and fans, while promoting and celebrating diversity in sports, the workplace, and higher education. NACMA's Diversity and Inclusion Committee presents a discussion on how to be an ally for student-athletes and colleagues by fostering a positive and inclusive culture within your athletics department and the community.

October 16, 2018 How to Blend a Sales Plan and Marketing Plan to Maximize Revenue and Attendance Jessica Dorsey, coordinator/fan engagement and promotions at the University of Texas

Sara Elcano, associate AD/fan engagement & revenue generation at Oregon State University

Jimmy Skiles, associate AD/brand advancement at UCF
Brad Wurthman, senior associate AD, external operations at Virginia Tech The ticket office and sales team have a revenue goal and a breakdown by product of how they are going to get there. The marketing team has a promotion calendar, advertising budget, and attendance goals. How can you marry the two to create the ultimate plan for your sports?
May 17, 2018 NACMA/NAATSO Joint Webinar: Innovations in Digital Marketing Katie Thompson, sr. account manager, sports & live events at Google

Julie Austin, assistant AD for marketing & fan engagement at TCU

Eric DeSalvo, assistant AD of content at UCF

Brandon Miller, senior digital marketing strategist at Paciolan The latest NACMA/NAATSO Joint Webinar featured the latest innovations in digital marketing everyone should be taking a look at to maximize digital marketing and sell more tickets! Digital marketing is constantly evolving and so, too, are the opportunities for lead generation and fan engagement.
May 9, 2018 Summer Engagement Best Practices Julie Austin, assistant AD for marketing & fan engagement at TCU

Kassidy Brown, director of marketing at the University of Maryland
Patrick Dillon, director of marketing at Xavier University
This interactive discussion will outline best practices for keeping your athletics department's brand top of mind for fans in the summer "offseason" through summer engagement and outreach programs.

March 14, 2018 Planning and Preparing For Your Next Career Step Kristi Dosh, sports business analyst & publicist

Trip Durham, founder of 2D Consulting, LLC and NACMA Past President
Megan MacLeod, director of marketing at the University of South Florida
This interactive discussion will explain how to develop your resume and cover letter, tackle the job search and application process, and make yourself standout from other applicants. It's never too early to begin preparing for your next career step!

February 7, 2018 How to Create a ‘Comeback’ Brand Campaign Erin Kraebber, associate AD for marketing at UAB Lauren Taylor, director of marketing and competition at the SEC
This interactive discussion will explain how UAB utilized the return of football as a tool to join forces with the campus and community through the advertising, messaging, branding, creative and execution strategy for the ultimate comprehensive "comeback" brand campaign.

January 10, 2018 How To Build a Ticket Sales Plan Scott Garrett, executive associate AD for external operations/CRO at Kansas State University

Nicole Stoll, assistant AD for marketing and ticketing at Wayne State University
Sarah Munoz, assistant director of marketing at Auburn University This interactive discussion featured tips and tools from Scott and Nicole for creating and executing an effective ticket sales plan.
December 6, 2017 How Did Millenial Appreciation Day Receive National Media Attention?  Hint:  It's In the Details Chris Grosse, assistant AD of marketing at Georgetown University Elaine Russell, assistant AD for marketing at the University at Buffalo
This event provided an overview of the step by step process on how Georgetown took an idea and not only sold additional tickets to an event, but turned it into a promotion that garnered local and national media attention

November 16, 2017 NACMA/NAATSO Joint Webinar: Identifying Strong Leads Using Salesforce, Presented by Paciolan

Jake Mankin, director of ticket sales at the University of Alabama

Rob Kristiniak, associate AD of sales, service and ticket operations at the University of Washington

Christopher Carney, CRM analyst with Paciolan

Jessica Boudevin, corporate marketing manager with Paciolan
The content of this webinar was focused on sharing best practices surrounding using CRM systems such as Salesforce to identify qualified leads to serve up to sales teams.  It included the connection between CRM and Marketing Automation, utilizing web-tracking scripts and transactional data, and creative segmenting to locate sales prospects.  Participants and viewers of this recording will learn how to best view dashboards for insight into consumer behavior and potential sales opportunities while reducing the time it takes to distribute leads.

November 8, 2017 Branding Your University

Rori Carlo, assistant AD of marketing and fan engagement at Oregon State University

Sara Elcano, associate AD of fan engagement and revenue generation at Oregon State University

Russell Houghtaling, associate AD of ideation at Oregon State University

Kat Lucchesi, director of social media at Oregon State University

Zack Lassiter, deputy AD of external relations at Oregon State University This interactive discussion provided a 30,000 ft look at the process of branding your department with a focus on the following three areas:
  1. Developing a brand playbook
  2. Creating and distributing brand consistent content through advertising, social media and in-game
  3. Monitoring, assessing and evolving of your brand
October 11, 2017 Turning Data Into an Actionable Plan, A Look at How Data Can Impact Fan Development Payton Phillips, director of analytics at Mississippi State University Zach Dayton, senior associate AD for marketing and communications at Fairfield University  This interactive discussion provided a deep dive into how Payton and back-to-back NACMA Marketing Team of the Year Award (presented by SuperFan) winners, Mississippi State, utilize data to make strategic decisions regarding fan development. Visual examples and helpful tools were also identified to assist administrators who are looking to increase the impact of data at their institutions.
May 10, 2017 The Winding Road Throughout Your Career Nicole Imbrogno, internship placement coordinator for sport management at Syracuse University 

Jana Woodson, associate AD for external operations at Tulane University
Nicole Jones, director of sports marketing and promotions at Duke University  This interactive discussion featured recommendations and stories on career progression and assisting young professionals on how to get to where they want to go, starting with taking advantage of NACMA.
April 12, 2017 The Art of National Signing Day Andrew Goodrich, senior associate AD for external relations at the University of South Florida

Adam Schemm, assistant AD of marketing at the University of South Florida
Zach Dayton, senior associate AD for marketing and communications at Fairfield University  The interactive discussion highlighted the experiences Adam and Andrew have had over the past few years developing and executing a strategic and comprehensive plan for National Signing Day and how that plan has evolved with a change in coaching staffs. They also discussed the process and strategy in building out digital media and creative services team in effort to continue to push forward with brand marketing and communication.
March 8, 2017 Video Content Strategy & Execution 101 Carl Schmid, assistant video coordinator at the University of Cincinnati Katie Prchlik, marketing assistant at Utah State University  This interactive discussion highlighted some best practices for formatting, proofing and posting your video department. Carl provided insight into what the Bearcats has found to work best, what to consider when creating content and how they work with other areas/departments. Attendees will have the opportunity to ask questions throughout the event.
February 8, 2017 Creating, Sustaining and Encouraging an Office Culture of Innovation Recording Zack Lassiter, deputy AD of external relations at Oregon State University Sarah Munoz, assistant director of marketing at Auburn University This interactive discussion highlighted some ways Zack and his staff have worked together to build and maintain their innovative work environment allowingn them to produce great ideas and effective content.
January 11, 2017 Design Tips for Photoshop Beginners Brandon Kolditz, creative director at the University of Kentucky Brandon Hays, assistant AD for marketing, promotions and ticketing at Northern Kentucky University  This interactive tutorial shared cutout/masking techniques, generate a better understanding of layers, layer masks, layer styles, font usage, compositing and much more.
December 14, 2016 Essential Elements of Brand Campaigns Leah Beasley, associate AD for marketing and fan engagement at Mississippi State University This interactive tutorial shared ideas and best practices for developing and executing departmental brand campaigns, including timeline of the creative process, differentiating campaigns for specific sports, and establishing target audiences and goals.
November 30, 2016 Direct Marketing via Facebook & Instagram to Engage Fans and Sell Tickets, Presented by Spectra Brandon Mellor, ticketing and fan engagement at Spectra

Joni Smoller, associate AD of fan experience and sales at Kansas State University

Michaela Patt, director of marketing and fan experience at Purdue University
The content of this webinar was focused on how programs are tailoring social media direct marketing strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience for your fans. Learn how Spectra's relationship with Facebook and official events API streamline event management to increase your business. 
November 9, 2016 You've Got Mail - Email Marketing in College Athletics Erin Kuester, athletics marketing and promotions director at Grand Valley State University

Drew Claassen, assistant director of marketing and digital media at the University of Alabama
Austin Anderson, coordinator of fan experience and sales at Kansas State University NACMA Young Professionals Live Chat
October 19, 2016 Fair Labor Standards Act and the Implications for College Athletic Marketing Karla Gacasan, assistant AD for human resources at Auburn University Markeishia Everett, director of marketing at Georgia Tech This session was intended to discuss what the new FLSA regulations are, and the implications for college athletic operations. Karla evaluated the myriad of issues that athletic departments across the country are negotiating to meet these requirements, and share and discuss ideas, solutions, and best practices that universities are adopting in preparation for December 1, 2016 when the law goes into effect.
September 7, 2016 Have You Thought About That Yet? Austin Anderson, fan experience and sales coordinator at Kansas State University

Kelly Marcolini, assistant director of marketing at Duke University
Lauren Taylor, assistant AD of marketing at the University of Maryland The presenters discussed some general last minute “to do” items that you may not have thought about as well as some best practices on methods to make those tasks simpler. They utilized video chat and screen shares of specific programs to walk attendees through ideas to work smarter not harder. These best practices will help you take your game days and ticket sales to the next level!
May 11, 2016 HELP ME, HELP YOU – Generating Ideas to Implement Summer Projects This Live Chat is a mass brainstorming session designed to help you develop new ideas for engaging fans and generating revenue during the summer months ahead.
April 13, 2016 How to Work with Other Departments Jason List, associate AD of marketing and fan experience at the University of Mississippi

Brad Davis, associate AD at Merrimack College

Karina Handeland, associate AD of external relations at the University of Portland

Jamaal Walton, director of marketing and promotions at the University of Alabama
This Live Chat will discuss best practices regarding how to communicate, strategize and operate with areas outside of your specific department. Finding the right roles and responsibilities with your Media Relations counterparts, working with your ticket office to balance “butts in seats” vs. ticket revenue, best strategy to working with your media rights partner, managing needs from “higher ups” and best practices for working with other departments on campus.
March 9, 2016 Basketball Season is Over, Now What? Zach Dayton, associate AD for marketing and communications at Fairfield University

Abigail Corning, marketing graduate assistant at Fairfield University

Whitney Hughes, senior director of marketing at the University of Maryland
This Live Chat discusses best practices regarding post season data and assessment, planning for next year, creative ways to thank fans, assessing and capitalizing on student engagement and capitalizing on momentum moving into season ticket sales for 2016-17.
February 24, 2016 Climbing the Ladder Jason Chandler, associate AD for revenue Ggeneration and marketing at  Old Dominion University

Cory Durand, assistant AD at Radford University

Cheryl Levick, Former Georgia State AD; Founder/CEO of Personalized Executive Training

Brad Wurthman, associate AD at the University of Illinois
This Live Chat discusses techniques for career advancement in college athletics – how to ask for a promotion or increased responsibility, how to capitalize on opportunities, and what recruiters look for in a candidate.
February 18, 2016 NACMA Board Of Directors Q&A Eric Nichols, associate AD/chief marketing officer at the University of South Carolina

Joni Smoller, associate AD of fan experience and sales at Kansas State University

Ryan Ivey, director of athletics at Austin Peay State University

Zack Lassiter, deputy AD of external relations at Oregon State University
This Live Chat will be open to any individuals who are interested in applying for the NACMA Board of Directors.
January 6, 2016 The Wonderful World of Sponsorship Lynnea Phillips, social media coordinator at the University of North Carolina

Daryl Jasper, general manager & regional sales manager at Learfield Sports Rhody Sports Properties

Matt Wells, client services manager for Notre Dame Sports Properties at the University of Notre Dame

Brad Davis, associate AD of external relations at Merrimack College
NACMA Young Professionals Live Chat
November 24, 2015 Maximizing Resources, Staffing and Efforts During the Overlap Months Katie Caliendo, director of marketing and promotions at Menlo College

Kirby Garry, director of athletics at Cal State Monterey Bay

Ryan Ivey, director of athletics at Austin Peay State University

Frank Keenan, assistant AD for external affairs at Henderson State College
NACMA Small School Committee Live Chat
November 11, 2015 Social Media Do's & Don'ts on Your Personal Account Jessica Smith, Under Armor

Kelly Mosier, assistant AD of digital communications at the University of Nebraska

Ryan Bamford, director of athletics at the University of Massachusetts Amherst

Markeisha Everett, director of marketing at Georgia Tech
NACMA Young Professionals Live Chat
September 29, 2015 eCommerce Marketing and Analytics Strategies Michael Thompson, senior associate A.D. of communications and marketing at the University of Mississippi 

Brandon O'Connor, manager of digital marketing and analytics at Paciolan 

This webinar discusses tailoring eCommerce and web analytics strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience throughout their primary ticketing pages.
September 9, 2015 Broaden Your Horizons - How To Be Better At Your Job By Better Understanding How Other Departments Do Theirs Brian Bowsher, associate AD of marketing and digital strategy at the  University of Miami

Rob Stewart, assistant AD event management at the University of North Carolina

Chris Yandle, assistant AD of communications and public relations at Georgia Tech

Tyson Billings, assistant ticket manager at the University of Nebraska
NACMA Live Chat
May 13, 2015 Summer Camp: Engaging Your Fan Base in the Off-Season Drew Claassen, director of marketing and fan experience at Illinois State University

Carey Bald, assistant director of marketing and promotions at the University of Wisconsin

Scott Jurgens, associate AD for marketing and operations at Montana State University

Laura Little, marketing associate at the University of Texas at San Antonio
NACMA Live Chat
May 7, 2015 Marketing to Millennials and Students Ben Chulick, assistant AD for marketing at the University of Arizona

Kyle Hoob, director of athletic marketing and game operations at Eastern Washington University

Kevin Kluender, assistant AD for marketing and promotions at the University of Wisconsin
This webinar discusses marketing initiatives to the largest generation in the U.S. and future season ticket holders, donors and brand advocates: millennials and students.
April 8, 2015 Movin On Up! Advice for YP's Entering the Job Market Zach Dayton, assistant AD of external operations at Pace University

Caleb Clark, assistant director of fan experience and promotions at Ohio State University

Kevin Deshazo, Founder of Fieldhouse Media

Desiree Reed-Francois, executive associate AD at Virginia Tech
NACMA Live Chat
March 11, 2015 Creatively Wacky Promotions Brian Bowsher, associate AD of marketing and digital strategy at the University of Miami

Ellie Saxton, director of fan experience at Purdue University

Chris Grosse, director of marketing at Georgetown University

Lauren Katovsky, assistant AD for corporate sales and marketing at Kennesaw State University
NACMA Live Chat
February 25, 2015 Rebrand U- Lessons to Follow When Rebranding Your Athletic Department Jason Dennard, director of marketing at Florida State University

Karina Handeland, associate AD of external relations at the University of Portland

Rick Merriam, regional brand manager with the Collegiate Licensing Group 

Kyle Muncey, assistant AD for licensing/branding at the University of Connecticut
This Live Chat discussed best practices on how to effectively transition an athletic department through a successful rebrand.
February 11, 2015 How to Stand Out on Social Media Scott Donnelly, assistant AD for marketing and promotions at the University of Massachusetts Lowell

Becca McLauglin, marketing associate at Iowa State University

Jessica Smith, social media manager at IMG Live
Bethany Cordell, director of digital marketing and social media at the University of California This Live Chat discusses best practices in building a personality for your brand on social media, creating content that stands out from the crowd and building a relationship with your fans. The session shared tips on how to build a strategy that fits your athletic department and our goal is to provide you with the tools to tap into the authentic and fun content your fans crave.
January 14, 2015 You Have Sold the Ticket, Now Get Them to the Game Katie Judge, AD of marketing at Providence College

John Brewer, associate AD of marketing and strategic communications at Wichita State University

Brynn Conapitski, director of marketing and promotions at California State University, Bakersfield

Markeisha Everett, director of athletic marketing at West Virginia University
This Live Chat shared best practices on how to get fans to games once they have been sold a ticket(s).
December 10, 2014 The Power of Design- Great Graphics are a Game Changer Kara Kovert, assistant director of marketing at North Carolina State University

Matt Anthony, marketing coordinator at Pace University

Leo Ramos, graphic designer at the University of Miami

Brian Wagner, manager of digital media at the University of Washington
This Live Chat covered how graphic design skills can boost your efforts in marketing a team, promoting an event and selling tickets. The session will share tips on how to work with an in-house or outsourced graphic designer, and how to improve your own personal design skills.
November 12, 2014 How to Maximize Your Mascot Drew Claassen, director of fan experience at Illinois State University

Rachael Doyle, assistant director of promotions and gameday experience at the University of Oregon

Matt Steckling, marketing and promotions graduate assistant at Illinois State University

Michael Kaltenmark, director of external relations at Butler University
This Live Chat provided attendees the opportunity to share successful best practices on how to effectively utilize mascots.
October 8, 2014 How to Make Your Basketball Student Section Legendary Zach Dayton, assistant AD for external operations at Pace University

Brent Jones, associate AD of marketing and communications at the University of Southern Mississippi

Trae Roberts, director of marketing at St. Louis University

Lauren Taylor, senior director of marketing at the University of Maryland
This Live Chat provided attendees the opportunity to share successful best practices on how to create and develop effective student sections at men and women's basketball games.
September 30, 2014 Elevating the Fan Experience Through Engagement and Promotions Jim Donatelli, assistant director of sales and marketing at Michigan State University 

Robby Ray, assistant AD for marketing and community engagement at University of California Irvine 

Joni Smoller, senior director of fan experience and sales at Kansas State University
This webinar discusses new technologies and leveraging proven marketing techniques to engage their fans, drive ticket sales and elevate the fan experience.
September 10, 2014 "Cutting Through the Football Noise” – Successful Marketing Ideas for Your Fall Olympic Sports Brian Bowsher, assistant AD for digital strategy at the University of Miami

Greg Cronkite, assistant director of marketing at Marquette University

Jessica Onyepunuka, assistant director of marketing at the University of Southern California

Nate Saverino, assistant AD for external affairs at Southeast Missouri State University
This Live Chat provided attendees the opportunity to share successful best practices for the fall Olympic sports. It included ideas for creating your own niche for the sport(s) you are covering and how to be creative with zero budget.
May 14, 2014 Maximizing Revenues and Resources for your Athletic Department Cora Brumley, commissioner of Little East Conference

Trip Durham, executive director for D2 Consulting

Marcy Girton, chief of staff at Texas A&M University

Corrie Sears, assistant AD for marketing at the University of Minnesota
This Live Chat provided creative ways to utilize internal and external resources to maximize revenue and output within the athletics department
May 7, 2014 "Put a ring on it – Keeping your Fans Engaged in the Off Season Jessica Dickson, associate AD for external affairs at the University of Missouri- Kansas City

Brian Hicks, assistant AD for marketing at Xavier University

Jaime Juenger, director of marketing & promotions at the University of Cincinnati

Kevin Young, marketing & promotions coordinator at George Washington University
This Live Chat provided innovative ways to make sure your brand stays relevant within the community, and provide suggestions to engage with your fans without having them attend a game.
April 23, 2014 The Art of Saying No Amber Lilyestrom, associate AD of marketing and communications at the University of New Hampshire

Erika Lerum, director of fan development at the University of South Florida

Adam Schemm, assistant AD of marketing at the University of Rhode Island

Luke Willman, assistant AD for external operations at Southeastern Oklahoma State University
This Live Chat provided effective ways to turn down requests in a positive way, allowing you to be confident in yourself and your team’s ability to innovate and complete tasks
April 22, 2014 Season Ticket Sales Strategies and Renewal Campaigns Sean Conner, assistant AD of ticket operations at Texas Christian University

Christine Higgins, ticket manager at Providence College

Jordan Maleh, director of digital marketing at University of Michigan
This webinar discusses adopting new technologies and leveraging proven marketing techniques to engage their fans, drive purchases and renew season ticket holders.
April 9, 2014 Everything is Cool When You’re Part of a Team: Best Practices for Engaging New and Returning Students Nicole Bucholtz, director of marketing and promotions at Duquesne University

Brad Keen, director of marketing at Wake Forest University

Sarah Munoz, assistant AD for marketing and fan experience at Arkansas State University

Trae Roberts, director of marketing at Saint Louis University
This Live Chat  provided tips and ideas for coordinating “Welcome Back” and “Kick off” activities on campus to engage students and fans.
April 1, 2014 Building a Successful Sponsorship Program Jim Abbott, vice president of intercollegiate athletics at Oklahoma City University

Lisa Arai, manager of marketing & events at York University

Zach Dayton, assistant AD for external operations at Pace University

Kirby Garry, director of athletics at Cal State Monterey Bay

Ryan Ivey, director of athletics at Texas A&M Commerce

Kevin McNeil, director of sports information at Le Moyne College
This Live Chat provided tips on developing a sponsorship plan, tactics for establishing lasting sponsor relationships to keep them coming back each year and sponsor communication etiquette.
March 10, 2014 Collaboration Between the Ticket office and Marketing Chelsi Medved, assistant director, ticket operations at Kansas State

Carrie Nevelle, director of ticketing at Cleveland State

Shawn Sullivan, adjunct professor, marketing professional & sports business consultant at Roosevelt University

Luke Willman, assistant AD for external ops at Southeastern Oklahoma
This Live Chat provided tips on building relationships and collaborating efforts between ticketing and marketing departments within athletics.
February 26, 2014 Improve Productivity: Maximizing the Effectiveness of Meetings Chris Freet, senior associate AD of communications, marketing and sales at the University of Miami

Scott Garrett, associate AD of ticketing and fan strategies at Kansas State University

Kim Mueller, assistant AD of marketing and sales at Marquette University

Mike Odom, assistant AD of marketing and special projects at Wake Forest University
This Live Chat provided insight on leading effective meetings, maximizing time, creating an engaging environment, and empowering attendees to achieve specific goals discussed during the meeting.
February 12, 2014 Managing Your Department’s Social Media Like It’s Your Job Derrick Docket, Missouri Valley Conference

Jason Matheson, Auburn University 

Chris Syme, CKSyme Media Group

Chris Yandle, University of Miami
NACMA Young Professionals Live Chat
February 6, 2014 NACMA Prospective Board Member Q&A Jeff Bain, director of athletics at Martin Methodist College

Eric Nichols, associate AD for marketing at the University of South Carolina 

Joni Smoller, senior director of fan experience and sales at Kansas State University
This Live Chat was held to answer any questions that potential Board members may have.
January 8, 2014 Take control of your career in the New Year Josie Drago, assistant director of marketing at Baylor University

Michael Farrell, director of marketing and new media at the University of South Florida

Troy Kirby, director of ticket operations at UC Davis

Amber Lilyestrom, associate AD for marketing and strategic initiatives at the University of New Hampshire
This Live Chat provided examples and tips for resume writing, searching for jobs and preparing for the interview.
December 12, 2013 The Brand Called Y.O.U…What is Your Personal Brand Message? Kurt Esser, senior associate AD for external relations at the University of New Mexico

Danielle Mayeaux, marketing graduate assistant at the University of Memphis
This Live Chat addressed how to successfully market yourself! It provides insights and ideas on things you can do to better position yourself in the industry to take the next step in your career.
December 11, 2013 Writing and Executing Marketing Plans. How to Keep up With the Calendar Jason Malay, assistant director of marketing and game operations at Wichita State

Danielle Mayeaux, director of marketing and ticketing at McNeese State

Elvis Moya, director of promotions and fan engagement at Texas Tech

Elaine Russell, senior director of marketing at the University of Buffalo
This Live Chat provided examples and tips for developing and creating marketing plans for each sport.
December 4, 2013 "Making a Difference One Event at a Time" – How to Maximize the Impact of Appreciation Day and Awareness Day Events Christie Anderson, University of Montana

Eric Nichols, University of South Carolina
This Live Chat discusses how to maximize the impact of Appreciation Day and Awareness Day events.
November 13, 2013 Happily Off Balance: Managing Work/Life in #SportsBiz Katie Caliendo, graduate assistant at Duquesne University

Jamie DiLoreto, associate AD of external operations at Boston College

Kara Kovert, assistant director of marketing at North Carolina State University

Jamaal Walton, director of marketing & promotions at the University of Alabama
This Live Chat provided tips for managing a healthy work-life balance in the fast paced world of collegiate athletics, where the mentality of not enough hours in the day is “the new normal.”
October 24, 2013 "A Perfect Pair" - Getting the Most Out of Your Mentor/Mentee John Currie, director of athletics at Kansas State University

Brian Hicks, assistant AD for marketing at Xavier University

Mary Pink, associate AD of marketing at Iowa State University
The Live Chat discussed Mentoring. Everyone has a mentor in this industry, but how can you maximize that relationship and mutually benefit from it? What are the right questions to be asking? How often should you be in contact? Our panelists helped answer all of these questions.
October 23, 2013 How to Win Friends and Influence People Within Your Own Athletics Department Andrew Goodrich, assistant AD of marketing at the University of Miami

Jennifer Kost, assistant AD of marketing at the University of Alabama Birmingham

Zack Lassiter, senior associate AD for external affairs at the University of Central Florida 

Lauren Taylor, assistant director of marketing at Louisiana State University
This Live Chat provided insight on how to establish relationships with your colleagues throughout the athletics department regardless of their area of focus.
October 9, 2013 Award Winning Strategies to Grow Basketball Attendance Adam Ahearn, assistant director of marketing at the University of Wisconsin

Lauren Belisle, assistant director of marketing at Iowa State University

LB Nagle, assistant AD for marketing and promotions at Illinois State University

Brad Swanson, director of marketing and promotions at the University of Akron
This Live Chat provided creative basketball single game promotional ideas as well as strategies for holiday break games and leveraging multiple events on the same day.
September 17, 2013 Ticketing and Marketing Best Practices Katie Glunt, director of marketing at Southern Methodist University

Doug Lipinski, associate AD of marketing at Grand Valley State University  

Rob Sine, vice president of ticket sales at the Pac-12 Conference
This webinar discusses taking advantage of proven marketing techniques to create ticket sales and retention strategies, build fan loyalty, increase fan engagement and increase attendance.
September 11, 2013 Remember & Honor: Military Appreciation Days & Partnerships Zach Dayton, assistant AD of external operations at Pace University

Brenna McConaughey, marketing and event coordinator at Syracuse University

Chelsi Medved, assistant director of ticket services at Kansas State University
The Live Chat focused on relationships between athletic departments and the military and how we can use our events to honor those who serve.
May 8, 2013 Enhancing your Football Marketing Plans Jason Chandler, assistant AD for marketing at Old Dominion University

Nick Konawalik, assistant AD for marketing at UNC Charlotte

Molly Myers, director of marketing and promotions at Ball State University

Clem McDavid, director, National Partnerships at NCAA Football/IMG College
This Live Chat provided creative and successful ideas to enhance your football marketing plans as well as ideas on how to utilize opportunities provided by NCAA Football to enhance your grass roots marketing efforts.
April 30, 2013 Who Owns Social Media Mark Hodgkin, director of digital media at the Big East Conference

Andy McNamara, assistant AD for athletic communications at the University of Oregon
 
Chris Syme, new media/
technology committee chair with CoSIDA
This webinar discusses effectively managing social media and facilitating cross-departmental social media goals to convey concise messaging to engage fans.
April 24, 2013 Leading from the Middle: How to Stand Out from the Crowd Nick Popplewell, assistant AD for marketing and branding at the University of Wyoming

Amanda Benzine, director for marketing at the Western Athletic Conference

Ali Slater, marketing coordinator at Fresno State University
This Live Chat provided insight on how to separate yourself from the pack and expose opportunities you have to lead within your athletics department even though you may not be in a senior level position within your department.
April 10, 2013 Choose your own community adventure:  Making community relations work for your school Heather Collart, Detroit Pistons

Meaghan Brooks, director of community relations and fan development at the University of Oklahoma
This Live Chat provided creative and successful ways to engage your fan base outside of your athletic venues while providing a platform for your student athletes, coaches, and staff to meet your fans on a more intimate level as well as giving back to your community in a positive way!
March 14, 2013 Spring Training: A Marketing Playbook for your Spring Sports Brian Hicks, assistant AD of marketing at Xavier University

Vincent Accardi, director of corporate partnerships at Stony Brook University
This Live Chat discussed spring sports and creative and successful ways to market those sports.
February 20, 2013 Bridging the Generation Gap Erin Kraebber, coordinator championships, alliances and corporate relationships at the NCAA

Dennis Ferguson, director of new business development at Portland State University

Kristi Dosh, sports business reporter with ESPN

Brynne Kelly, athletics marketing intern at the University of Alabama
This Live Chat discussed how different generations use social media and other techniques to help market themselves and their respective Institutions/Companies.
February 12, 2013 You CAN Teach an Old Dog New Tricks Amber Lilyestrom, University of New Hampshire

Mike Farrell, University of South Florida

John Phillips, athletics director of Embry Riddle Aeronautical University
The Live Chat addressed ideas for re-charging your in-game promotions.
January 9, 2013 Talent sells tickets, but Teamwork Sets Records - Season Ticket Campaign Best Practices Zack Lassiter, senior associate AD/external at the University of Central Florida

Corey Meyer, director of ticket sales and annual giving at the University of Utah
This Live Chat addressed how to successfully manage a Season Ticket Renewal Campaign with tips on how to better collaborate with other areas in your department.
October 17, 2012 “Let’s Hear It For the Girls…And the Guys” – Marketing Strategies for Both Men’s and Women’s Basketball Brad Wurthman, associate AD of marketing and strategic communications at the University of Cincinnati

Erin Kraebber, director of marketing at Bradley University
This Live Chat addressed how to successfully market and sell your men’s and women’s basketball programs to all external constituents.
August 27, 2012 "They're Just Not That Into You:" How to Solve Your Student Attendance Problem Meaghan Brooks, University of Oklahoma

Nicole Imbrogno, Duquesne University

Sarah Munoz, graduate assistant for fan experience and sales at Kansas State University

Brad Wurthman, associate AD of marketing and strategic communications at the University of Cincinnati
This Live Chat addressed increasing student attendance at athletic events.
June 13, 2012 #NACMA12 -- Are you Ready? Amber Lilyestrom, associate AD for marketing and communications at the University of New Hampshire

Tracie Hitz, chief marketing officer at Old Hat Creative

Sam Bishop-Green, director of marketing and fan experience at UC Berkeley

Sarah Laha, graduate assistant with K-State Athletic Business Partners

Meaghan Brooks, director of group sales and fan development at the University of Oklahoma 
NACMA Young Professionals Live Chat
April 18, 2012 One Kid, Two Kids, Three Kids, Four…How To Make Your Kid’s Club Grow Even More! Meaghan Brooks, director of group sales/fan development at the University of Oklahoma 

Ashley Payne, assistant director of marketing and promotions at the University of Oklahoma 

Hayley Bretz, graduate assistant at the University of Oklahoma 
This Live Chat focused on maximizing the potential of your kid’s club or youth initiative programs.
March 21, 2012 Fan Festivus for the Rest of Us Leah Beasley, assistant AD of marketing and game management at Louisiana Tech

Kasey McBrearty, Marketing and Promotions Associate, Louisiana Tech 
This Live Chat focused on developing fan festivals.
January 18, 2012 Low Cost - Big Return Ideas Brian Bowsher, director of marketing and sales at Marquette University NACMA Young Professionals Live Chat

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