#NACMALiveEvent Recordings

Event Date	Topic	Presenter	Moderator	Description
February 20, 2019	How Marketing Can Be The Leader In Stewarding Healthy Conversations Around Diversity and Inclusion	Liz Darger, Senior Associate AD/SWA, BYU Nohelani M. Lawrence, Clinical & Sport Psychologist, Student Services & Athletics, University of Southern California Carly Slater, Assistant Director of Marketing, West Virginia University	Tyler Jones, Assistant Athletics Director, Fan Engagement, The Ohio State University	Hosted by the Diversity & Inclusion Committee, the latest #NACMALiveEvent focused on how to equip your marketing staff with strategies to lead conversations around diversity and inclusion. Our diverse panel offered their best practices and tactics to assist you in collaboration efforts with campus and the community to help you achieve your diversity and inclusion goals.
February 5, 2019	Managing Roller Coaster Relationships with Fans	Chris Ferris, Senior Associate Athletics Director for Sales, Marketing & Communications, Colorado State University Zac Logsdon, CEO/Founder, Old Hat Tyler Reichwein, Director of Business Development, IMG Learfield Ticket Solutions		February's first #NACMALiveEvent discusses how to keep current fans coming back and how to create a new loyal following. Learn what each has done in this situation, and how they have best utilized their information regarding fan development.
January 10, 2019	Minimalism as an Effective Creative Marketing Strategy	Joe Johnson, Creative Director, University of South Carolina Kyle McKee, Graphic Designer, The Ohio State University Kevin Ortiz, Creative Specialist, Auburn University	Caleb Clark, Director of Fan Experience and Promotions, The Ohio State University	Learn from some of the best designers in the sports industry on what it takes to effectively market your sports from a visual perspective. Do more with less. For the marketers with little to no design background, the key to crafting an effective visual message without overdoing it. This #NACMALiveEvent describes the differences between marketing for the general public versus marketing your program to recruits.
November 15, 2018	Lead Generation to Revenue Generation: How Much is a Fan Worth	Andrew Case, Data & CRM Specialist, University of Florida Jillian Kirby, Digital Strategy & Analytics Specialist, University of Florida James Slagle, Director of Marketing, University of Florida	Carrie Blankenship, Senior Associate AD, External Operations, University of Maryland	In this #NACMALiveEvent, join members of the University of Florida data and analytics team in discussing how to leverage your fan base to generate leads and ultimately convert those leads into ticket sales and donation revenue.
November 13, 2018	NACMA-NAATSO Webinar: Bring in Fans - And Their Friends!	Marcus Madlock, Exec. GM, Ticket Sales & Services - University of Oklahoma & University of Houston, IMG Learfield Ticket Solutions Steve Capuno, Director of Ticket Operations, UMass Colin Casey, Exec. VP, Partner Development, fevo	Craig Ricks, Senior Vice President of Marketing, Paciolan	This NACMA/NAATSO joint webinar focuses on tools and strategies surrounding group sales. Not only are there tools to better identify group prospects to increase revenue opportunities, but also strategies and technology to market to those fans and empower them to manage their experience. This presentation is a discussion about the technology and strategies that have helped fill seats with group sales, creating future fans and leads.
October 24, 2018	How to be an Ally	Annie Lieberman, Director of Policy and Programs, Athlete Ally Kaila'Shea Menendez, Director of Leadership Programming & Events, Women Leaders in College Sports Dr. Ty Stafford, Interim Coordinator of Clinical Services & Licensed Psychologist, Mississippi State University	Drew Martin, Executive Senior Associate Athletics Director for External Affairs, University of Texas	NACMA is committed to providing education and resources for our organization and its members to be leaders in fostering inclusive environments for our student-athletes, colleagues and fans, while promoting and celebrating diversity in sports, the workplace, and higher education. NACMA's Diversity and Inclusion Committee presents a discussion on how to be an ally for student-athletes and colleagues by fostering a positive and inclusive culture within your athletics department and the community.
October 16, 2018	How to Blend a Sales Plan and Marketing Plan to Maximize Revenue and Attendance	Jessica Dorsey, Coordinator/Fan Engagement and Promotions, University of Texas Sara Elcano, Associate AD/Fan Engagement & Revenue Generation, Oregon State University Jimmy Skiles, Associate AD/Brand Advancement, UCF.	Brad Wurthman, Senior Associate AD, External Operations, Virginia Tech	The ticket office and sales team have a revenue goal and a breakdown by product of how they are going to get there. The marketing team has a promotion calendar, advertising budget, and attendance goals. How can you marry the two to create the ultimate plan for your sports?
May 17, 2018	NACMA/NAATSO Joint Webinar: Innovations in Digital Marketing	Katie Thompson, Sr. Account Manager, Sports & Live Events, Google Julie Austin, Assistant AD for Marketing & Fan Engagement, TCU Eric DeSalvo, Assistant AD, Content, UCF	Brandon Miller, Senior Digital Marketing Strategist, Paciolan	The latest NACMA/NAATSO Joint Webinar featured the latest innovations in digital marketing everyone should be taking a look at to maximize digital marketing and sell more tickets! Digital marketing is constantly evolving and so, too, are the opportunities for lead generation and fan engagement.
May 9, 2018	Summer Engagement Best Practices	Julie Austin, Assistant AD for Marketing & Fan Engagement, TCU Kassidy Brown, Director of Marketing, University of Maryland	Patrick Dillon, Director of Marketing, Xavier University	This interactive discussion will outline best practices for keeping your athletics department's brand top of mind for fans in the summer "offseason" through summer engagement and outreach programs.
March 14, 2018	Planning and Preparing For Your Next Career Step	Kristi Dosh, Sports Business Analyst & Publicist Trip Durham, Founder of 2D Consulting, LLC and NACMA Past President	Megan MacLeod, Director of Marketing, University of South Florida	This interactive discussion will explain how to develop your resume and cover letter, tackle the job search and application process, and make yourself standout from other applicants. It's never too early to begin preparing for your next career step!
February 7, 2018	How to Create a ‘Comeback’ Brand Campaign	Erin Kraebber, Associate AD for Marketing, UAB	Lauren Taylor, Director of Marketing and Competition, SEC	This interactive discussion will explain how UAB utilized the return of football as a tool to join forces with the campus and community through the advertising, messaging, branding, creative and execution strategy for the ultimate comprehensive "comeback" brand campaign.
January 10, 2018	How To Build a Ticket Sales Plan	Scott Garrett, Executive Associate AD for External Operations/CRO, Kansas State University Nicole Stoll, Assistant AD for Marketing and Ticketing, Wayne State University	Sarah Munoz, Assistant Director of Marketing, Auburn University	This interactive discussion featured tips and tools from Scott and Nicole for creating and executing an effective ticket sales plan.
December 6, 2017	How Did Millenial Appreciation Day Receive National Media Attention? Hint: It's In the Details	Chris Grosse, Assistant AD of Marketing, Georgetown University	Elaine Russell, Assistant AD for Marketing, the University at Buffalo	This event provided an overview of the step by step process on how Georgetown took an idea and not only sold additional tickets to an event, but turned it into a promotion that garnered local and national media attention
November 16, 2017	NACMA/NAATSO Joint Webinar: Identifying Strong Leads Using Salesforce, Presented by Paciolan	Jake Mankin, Director of Ticket Sales, University of Alabama Rob Kristiniak, Associate AD of Sales, Service and Ticket Operations, University of Washington Christopher Carney, CRM Analyst, Paciolan	Jessica Boudevin, Corporate Marketing Manager, Paciolan	The content of this webinar was focused on sharing best practices surrounding using CRM systems such as Salesforce to identify qualified leads to serve up to sales teams. It included the connection between CRM and Marketing Automation, utilizing web-tracking scripts and transactional data, and creative segmenting to locate sales prospects. Participants and viewers of this recording will learn how to best view dashboards for insight into consumer behavior and potential sales opportunities while reducing the time it takes to distribute leads.
November 8, 2017	Branding Your University	Rori Carlo, Assistant AD of Marketing and Fan Engagement, Oregon State University Sara Elcano, Associate AD of Fan Engagement and Revenue Generation, Oregon State University Russell Houghtaling, Associate AD of Ideation, Oregon State University Kat Lucchesi, Director of Social Media, Oregon State University	Zack Lassiter, Deputy AD of External Relations, Oregon State University	This interactive discussion provided a 30,000 ft look at the process of branding your department with a focus on the following three areas: Developing a brand playbook Creating and distributing brand consistent content through advertising, social media and in-game Monitoring, assessing and evolving of your brand
October 11, 2017	Turning Data Into an Actionable Plan, A Look at How Data Can Impact Fan Development	Payton Phillips, Director of Analytics, Mississippi State University	Zach Dayton, Senior Associate AD for Marketing and Communications, Fairfield University	This interactive discussion provided a deep dive into how Payton and back-to-back NACMA Marketing Team of the Year Award (presented by SuperFan) winners, Mississippi State, utilize data to make strategic decisions regarding fan development. Visual examples and helpful tools were also identified to assist administrators who are looking to increase the impact of data at their institutions.
May 10, 2017	The Winding Road Throughout Your Career	Nicole Imbrogno, Internship Placement Coordinator for Sport Management, Syracuse University Jana Woodson, Associate Athletics Director for External Operations, Tulane University	Nicole Jones, Director of Sports Marketing and Promotions, Duke University	This interactive discussion featured recommendations and stories on career progression and assisting young professionals on how to get to where they want to go, starting with taking advantage of NACMA.
April 12, 2017	The Art of National Signing Day	Andrew Goodrich, Senior Associate AD for External Relations, University of South Florida Adam Schemm, Assistant AD of Marketing, University of South Florida	Zach Dayton, Senior Associate AD for Marketing and Communications, Fairfield University	The interactive discussion highlighted the experiences Adam and Andrew have had over the past few years developing and executing a strategic and comprehensive plan for National Signing Day and how that plan has evolved with a change in coaching staffs. They also discussed the process and strategy in building out digital media and creative services team in effort to continue to push forward with brand marketing and communication.
March 8, 2017	Video Content Strategy & Execution 101	Carl Schmid, Assistant Video Coordinator, University of Cincinnati	Katie Prchlik, Marketing Assistant, Utah State University	This interactive discussion highlighted some best practices for formatting, proofing and posting your video department. Carl provided insight into what the Bearcats has found to work best, what to consider when creating content and how they work with other areas/departments. Attendees will have the opportunity to ask questions throughout the event.
February 8, 2017	Creating, Sustaining and Encouraging an Office Culture of Innovation Recording	Zack Lassiter, Deputy AD of External Relations, Oregon State University	Sarah Munoz, Assistant Director of Marketing, Auburn University	This interactive discussion highlighted some ways Zack and his staff have worked together to build and maintain their innovative work environment allowingn them to produce great ideas and effective content.
January 11, 2017	Design Tips for Photoshop Beginners	Brandon Kolditz, Creative Director, University of Kentucky	Brandon Hays, Assistant AD for Marketing, Promotions and Ticketing, Northern Kentucky University	This interactive tutorial shared cutout/masking techniques, generate a better understanding of layers, layer masks, layer styles, font usage, compositing and much more.
December 14, 2016	Essential Elements of Brand Campaigns	Leah Beasley, Associate AD for Marketing and Fan Engagement, Mississippi State University		This interactive tutorial shared ideas and best practices for developing and executing departmental brand campaigns, including timeline of the creative process, differentiating campaigns for specific sports, and establishing target audiences and goals.
November 30, 2016	Direct Marketing via Facebook & Instagram to Engage Fans and Sell Tickets, Presented by Spectra	Brandon Mellor, Ticketing and Fan Engagement, Spectra Joni Smoller, Associate AD of Fan Experience and Sales, Kansas State University Michaela Patt, Director of Marketing and Fan Experience, Purdue University		The content of this webinar was focused on how programs are tailoring social media direct marketing strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience for your fans. Learn how Spectra's relationship with Facebook and official events API streamline event management to increase your business.
November 9, 2016	You've Got Mail - Email Marketing in College Athletics	Erin Kuester, Athletics Marketing and Promotions Director, Grand Valley State University Drew Claassen, Assistant Director of Marketing and Digital Media, University of Alabama	Austin Anderson, Coordinator of Fan Experience and Sales, Kansas State University	NACMA Young Professionals Live Chat
October 19, 2016	Fair Labor Standards Act and the Implications for College Athletic Marketing	Karla Gacasan, Assistant AD for Human Resources, Auburn University	Markeishia Everett, Director of Marketing, Georgia Tech	This session was intended to discuss what the new FLSA regulations are, and the implications for college athletic operations. Karla evaluated the myriad of issues that athletic departments across the country are negotiating to meet these requirements, and share and discuss ideas, solutions, and best practices that universities are adopting in preparation for December 1, 2016 when the law goes into effect.
September 7, 2016	Have You Thought About That Yet?	Austin Anderson, Fan Experience and Sales Coordinator, Kansas State University Kelly Marcolini, Assistant Director of Marketing, Duke University	Lauren Taylor, Assistant Athletics Director of Marketing, University of Maryland	The presenters discussed some general last minute “to do” items that you may not have thought about as well as some best practices on methods to make those tasks simpler. They utilized video chat and screen shares of specific programs to walk attendees through ideas to work smarter not harder. These best practices will help you take your game days and ticket sales to the next level!
May 11, 2016	HELP ME, HELP YOU – Generating Ideas to Implement Summer Projects			This Live Chat is a mass brainstorming session designed to help you develop new ideas for engaging fans and generating revenue during the summer months ahead.
April 13, 2016	How to Work with Other Departments	Jason List, Associate AD of Marketing and Fan Experience, University of Mississippi Brad Davis, Associate AD, Merrimack College Karina Handeland, Associate AD of External Relations, University of Portland Jamaal Walton, Director of Marketing and Promotions, University of Alabama		This Live Chat will discuss best practices regarding how to communicate, strategize and operate with areas outside of your specific department. Finding the right roles and responsibilities with your Media Relations counterparts, working with your ticket office to balance “butts in seats” vs. ticket revenue, best strategy to working with your media rights partner, managing needs from “higher ups” and best practices for working with other departments on campus.
March 9, 2016	Basketball Season is Over, Now What?	Zach Dayton, Associate AD for Marketing and Communications, Fairfield University Abigail Corning, Marketing Graduate Assistant, Fairfield University Whitney Hughes, Senior Director of Marketing, University of Maryland		This Live Chat discusses best practices regarding post season data and assessment, planning for next year, creative ways to thank fans, assessing and capitalizing on student engagement and capitalizing on momentum moving into season ticket sales for 2016-17.
February 24, 2016	Climbing the Ladder	Jason Chandler, Associate AD for Revenue Generation and Marketing, Old Dominion University Cory Durand, Assistant AD, Radford University Cheryl Levick, Former Georgia State AD; Founder/CEO, Personalized Executive Training Brad Wurthman, Associate Athletic Director, University of Illinois		This Live Chat discusses techniques for career advancement in college athletics – how to ask for a promotion or increased responsibility, how to capitalize on opportunities, and what recruiters look for in a candidate.
February 18, 2016	NACMA Board Of Directors Q&A	Eric Nichols, Associate AD/Chief Marketing Officer, University of South Carolina Joni Smoller, Associate AD of Fan Experience and Sales, Kansas State University Ryan Ivey, Director of Athletics, Austin Peay State University Zack Lassiter, Deputy AD of External Relations, Oregon State University		This Live Chat will be open to any individuals who are interested in applying for the NACMA Board of Directors.
January 6, 2016	The Wonderful World of Sponsorship	Lynnea Phillips, Social Media Coordinator, University of North Carolina Daryl Jasper, General Manager & Regional Sales Manager, Learfield Sports Rhody Sports Properties Matt Wells, Client Services Manager, Notre Dame Sports Properties, University of Notre Dame Brad Davis, Associate AD of External Relations, Merrimack College		NACMA Young Professionals Live Chat
November 24, 2015	Maximizing Resources, Staffing and Efforts During the Overlap Months	Katie Caliendo, Director of Marketing and Promotions, Menlo College Kirby Garry, Director of Athletics, Cal State Monterey Bay Ryan Ivey, Director of Athletics, Austin Peay State University Frank Keenan, Assistant Athletic Director for External Affairs, Henderson State College		NACMA Small School Committee Live Chat
November 11, 2015	Social Media Do's & Don'ts on Your Personal Account	Jessica Smith, Under Armor Kelly Mosier, Assistant AD of Digital Communications, University of Nebraska Ryan Bamford, Director of Athletics, University of Massachusetts Amherst Markeisha Everett, Director of Marketing, Georgia Tech		NACMA Young Professionals Live Chat
September 29, 2015	eCommerce Marketing and Analytics Strategies	Michael Thompson, Senior Associate A.D. of Communications and Marketing, University of Mississippi Brandon O'Connor, Manager of Digital Marketing and Analytics, Paciolan		This webinar discusses tailoring eCommerce and web analytics strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience throughout their primary ticketing pages.
September 9, 2015	Broaden Your Horizons - How To Be Better At Your Job By Better Understanding How Other Departments Do Theirs	Brian Bowsher, Associate AD of Marketing and Digital Strategy, University of Miami Rob Stewart, Assistant Director of Athletic Event Management, University of North Carolina Chris Yandle, Assistant AD of Communications and Public Relations, Georgia Tech Tyson Billings, Assistant Ticket Manager, University of Nebraska		NACMA Live Chat
May 13, 2015	Summer Camp: Engaging Your Fan Base in the Off-Season	Drew Claassen, Director of Marketing and Fan Experience, Illinois State University Carey Bald, Assistant Director of Marketing and Promotions, University of Wisconsin Scott Jurgens, Associate AD for Marketing and Operations, Montana State University Laura Little, Marketing Associate, University of Texas at San Antonio		NACMA Live Chat
May 7, 2015	Marketing to Millennials and Students	Ben Chulick, Assistant Athletic Director for Marketing, University of Arizona Kyle Hoob, Director of Athletic Marketing and Game Operations, Eastern Washington University Kevin Kluender, Assistant Athletic Director for Marketing and Promotions, University of Wisconsin		This webinar discusses marketing initiatives to the largest generation in the U.S. and future season ticket holders, donors and brand advocates: millennials and students.
April 8, 2015	Movin On Up! Advice for YP's Entering the Job Market	Zach Dayton, Assistant AD of External Operations, Pace University Caleb Clark, Assistant Director of Fan Experience and Promotions, Ohio State University Kevin Deshazo, Founder, Fieldhouse Media Desiree Reed-Francois, Executive Associate AD, Virginia Tech		NACMA Live Chat
March 11, 2015	Creatively Wacky Promotions	Brian Bowsher, Associate AD of Marketing and Digital Strategy, University of Miami Ellie Saxton, Director of Fan Experience, Purdue University Chris Grosse, Director of Marketing, Georgetown University Lauren Katovsky, Assistant AD for Corporate Sales and Marketing, Kennesaw State University		NACMA Live Chat
February 25, 2015	Rebrand U- Lessons to Follow When Rebranding Your Athletic Department	Jason Dennard, Director of Marketing, Florida State University Karina Handeland, Associate AD of External Relations, University of Portland Rick Merriam, Regional Brand Manager, Collegiate Licensing Group Kyle Muncey, Assistant AD for Licensing/Branding, University of Connecticut		This Live Chat discussed best practices on how to effectively transition an athletic department through a successful rebrand.
February 11, 2015	How to Stand Out on Social Media	Scott Donnelly, Assistant AD for Marketing and Promotions, University of Massachusetts Lowell Becca McLauglin, Marketing Associate, Iowa State University Jessica Smith, Social Media Manager, IMG Live	Bethany Cordell, Director of Digital Marketing and Social Media, University of California	This Live Chat discusses best practices in building a personality for your brand on social media, creating content that stands out from the crowd and building a relationship with your fans. The session shared tips on how to build a strategy that fits your athletic department and our goal is to provide you with the tools to tap into the authentic and fun content your fans crave.
January 14, 2015	You Have Sold the Ticket, Now Get Them to the Game	Katie Judge, AD of Marketing, Providence College John Brewer, Associate AD of Marketing and Strategic Communications, Wichita State University Brynn Conapitski, Director of Marketing and Promotions, California State University, Bakersfield Markeisha Everett, Director of Athletic Marketing, West Virginia University		This Live Chat shared best practices on how to get fans to games once they have been sold a ticket(s).
December 10, 2014	The Power of Design- Great Graphics are a Game Changer	Kara Kovert, Assistant Director of Marketing, North Carolina State University Matt Anthony, Marketing Coordinator, Pace University Leo Ramos, Graphic Designer, University of Miami Brian Wagner, Manager of Digital Media, University of Washington		This Live Chat covered how graphic design skills can boost your efforts in marketing a team, promoting an event and selling tickets. The session will share tips on how to work with an in-house or outsourced graphic designer, and how to improve your own personal design skills.
November 12, 2014	How to Maximize Your Mascot	Drew Claassen, Director of Fan Experience, Illinois State University Rachael Doyle, Assistant Director of Promotions and Gameday Experience, University of Oregon Matt Steckling, Marketing and Promotions Graduate Assistant, Illinois State University Michael Kaltenmark, Director of External Relations, Butler University		This Live Chat provided attendees the opportunity to share successful best practices on how to effectively utilize mascots.
October 8, 2014	How to Make Your Basketball Student Section Legendary	Zach Dayton, Assistant AD for External Operations, Pace University Brent Jones, Associate AD of Marketing and Communications, University of Southern Mississippi Trae Roberts, Director of Marketing, St. Louis University Lauren Taylor, Senior Director of Marketing, University of Maryland		This Live Chat provided attendees the opportunity to share successful best practices on how to create and develop effective student sections at men and women's basketball games.
September 30, 2014	Elevating the Fan Experience Through Engagement and Promotions	Jim Donatelli, Assistant Director of Sales and Marketing, Michigan State University Robby Ray, Assistant AD for Marketing and Community Engagement, University of California Irvine Joni Smoller, Senior Director of Fan Experience and Sales, Kansas State University		This webinar discusses new technologies and leveraging proven marketing techniques to engage their fans, drive ticket sales and elevate the fan experience.
September 10, 2014	"Cutting Through the Football Noise” – Successful Marketing Ideas for Your Fall Olympic Sports	Brian Bowsher, Assistant Athletic Director for Digital Strategy, University of Miami Greg Cronkite, Assistant Director of Marketing, Marquette University Jessica Onyepunuka, Assistant Director of Marketing, University of Southern California Nate Saverino, Assistant Athletic Director for External Affairs, Southeast Missouri State University		This Live Chat provided attendees the opportunity to share successful best practices for the fall Olympic sports. It included ideas for creating your own niche for the sport(s) you are covering and how to be creative with zero budget.
May 14, 2014	Maximizing Revenues and Resources for your Athletic Department	Cora Brumley, Commissioner, Little East Conference Trip Durham, Executive Director, D2 Consulting Marcy Girton, Chief of Staff, Texas A&M University Corrie Sears, Assistant Athletic Director for Marketing, University of Minnesota		This Live Chat provided creative ways to utilize internal and external resources to maximize revenue and output within the athletics department
May 7, 2014	"Put a ring on it – Keeping your Fans Engaged in the Off Season	Jessica Dickson, Associate AD for External Affairs, University of Missouri- Kansas City Brian Hicks, Assistant AD for Marketing, Xavier University Jaime Juenger, Director of Marketing & Promotions, University of Cincinnati Kevin Young, Marketing & Promotions Coordinator, George Washington University		This Live Chat provided innovative ways to make sure your brand stays relevant within the community, and provide suggestions to engage with your fans without having them attend a game.
April 23, 2014	The Art of Saying No	Amber Lilyestrom, Associate AD of Marketing and Communications, University of New Hampshire Erika Lerum, Director of Fan Development, University of South Florida Adam Schemm, Assistant AD of Marketing, University of Rhode Island Luke Willman, Assistant AD for External Operations, Southeastern Oklahoma State University		This Live Chat provided effective ways to turn down requests in a positive way, allowing you to be confident in yourself and your team’s ability to innovate and complete tasks
April 22, 2014	Season Ticket Sales Strategies and Renewal Campaigns	Sean Conner, Assistant AD of Ticket Operations, Texas Christian University Christine Higgins, Ticket Manager, Providence College Jordan Maleh, Director of Digital Marketing, University of Michigan		This webinar discusses adopting new technologies and leveraging proven marketing techniques to engage their fans, drive purchases and renew season ticket holders.
April 9, 2014	Everything is Cool When You’re Part of a Team: Best Practices for Engaging New and Returning Students	Nicole Bucholtz, Director of Marketing and Promotions, Duquesne University Brad Keen, Director of Marketing, Wake Forest University Sarah Munoz, Assistant AD for Marketing and Fan Experience, Arkansas State University Trae Roberts, Director of Marketing, Saint Louis University		This Live Chat provided tips and ideas for coordinating “Welcome Back” and “Kick off” activities on campus to engage students and fans.
April 1, 2014	Building a Successful Sponsorship Program	Jim Abbott, Vice President of Intercollegiate Athletics, Oklahoma City University Lisa Arai, Manager of Marketing & Events, York University Zach Dayton, Assistant AD for External Operations, Pace University Kirby Garry, Director of Athletics, Cal State Monterey Bay Ryan Ivey, Director of Athletics, Texas A&M Commerce Kevin McNeil, Director of Sports Information, Le Moyne College		This Live Chat provided tips on developing a sponsorship plan, tactics for establishing lasting sponsor relationships to keep them coming back each year and sponsor communication etiquette.
March 10, 2014	Collaboration Between the Ticket office and Marketing	Chelsi Medved, Assistant Director, Ticket Operations, Kansas State Carrie Nevelle, Director of Ticketing, Cleveland State Shawn Sullivan, Adjunct Professor, Marketing Professional & Sports Business Consultant, Roosevelt University Luke Willman, Assistant AD for External Ops, Southeastern Oklahoma		This Live Chat provided tips on building relationships and collaborating efforts between ticketing and marketing departments within athletics.
February 26, 2014	Improve Productivity: Maximizing the Effectiveness of Meetings	Chris Freet, Senior Associate AD of Communications, Marketing and Sales, University of Miami Scott Garrett, Associate AD of Ticketing and Fan Strategies, Kansas State University Kim Mueller, Assistant AD of Marketing and Sales, Marquette University Mike Odom, Assistant AD of Marketing and Special Projects, Wake Forest University		This Live Chat provided insight on leading effective meetings, maximizing time, creating an engaging environment, and empowering attendees to achieve specific goals discussed during the meeting.
February 12, 2014	Managing Your Department’s Social Media Like It’s Your Job	Derrick Docket, Missouri Valley Conference Jason Matheson, Auburn University Chris Syme, CKSyme Media Group Chris Yandle, University of Miami		NACMA Young Professionals Live Chat
February 6, 2014	NACMA Prospective Board Member Q&A	Jeff Bain, Director of Athletics, Martin Methodist College Eric Nichols, Associate AD for Marketing, University of South Carolina Joni Smoller, Senior Director of Fan Experience and Sales, Kansas State University		This Live Chat was held to answer any questions that potential Board members may have.
January 8, 2014	Take control of your career in the New Year	Josie Drago, Assistant Director of Marketing, Baylor University Michael Farrell, Director of Marketing and New Media, University of South Florida Troy Kirby, Director of Ticket Operations, UC Davis Amber Lilyestrom, Associate AD for Marketing and Strategic Initiatives, University of New Hampshire		This Live Chat provided examples and tips for resume writing, searching for jobs and preparing for the interview.
December 12, 2013	The Brand Called Y.O.U…What is Your Personal Brand Message?	Kurt Esser, Senior Associate AD for External Relations, University of New Mexico Danielle Mayeaux, Marketing Intern and Graduate Assistant, University of Memphis		This Live Chat addressed how to successfully market yourself! It provides insights and ideas on things you can do to better position yourself in the industry to take the next step in your career.
December 11, 2013	Writing and Executing Marketing Plans. How to Keep up With the Calendar	Jason Malay, Assistant Director of Marketing and Game Operations, Wichita State Danielle Mayeaux, Director of Marketing and Ticketing, McNeese State Elvis Moya, Director of Promotions and Fan Engagement, Texas Tech Elaine Russell, Senior Director of Marketing, University of Buffalo		This Live Chat provided examples and tips for developing and creating marketing plans for each sport.
December 4, 2013	"Making a Difference One Event at a Time" – How to Maximize the Impact of Appreciation Day and Awareness Day Events	Christie Anderson, University of Montana Eric Nichols, University of South Carolina		This Live Chat discusses how to maximize the impact of Appreciation Day and Awareness Day events.
November 13, 2013	Happily Off Balance: Managing Work/Life in #SportsBiz	Katie Caliendo, Graduate Assistant, Duquesne University Jamie DiLoreto, Associate AD of External Operations, Boston College Kara Kovert, Assistant Director of Marketing, North Carolina State University Jamaal Walton, Director of Marketing & Promotions, University of Alabama		This Live Chat provided tips for managing a healthy work-life balance in the fast paced world of collegiate athletics, where the mentality of not enough hours in the day is “the new normal.”
October 24, 2013	"A Perfect Pair" - Getting the Most Out of Your Mentor/Mentee	John Currie, Director of Athletics, Kansas State University Brian Hicks, Assistant AD for Marketing, Xavier University Mary Pink, Associate AD of Marketing, Iowa State University		The Live Chat discussed Mentoring. Everyone has a mentor in this industry, but how can you maximize that relationship and mutually benefit from it? What are the right questions to be asking? How often should you be in contact? Our panelists helped answer all of these questions.
October 23, 2013	How to Win Friends and Influence People Within Your Own Athletics Department	Andrew Goodrich, Assistant AD of Marketing, University of Miami Jennifer Kost, Assistant AD of Marketing, University of Alabama Birmingham Zack Lassiter, Senior Associate AD for External Affairs, University of Central Florida Lauren Taylor, Assistant Director of Marketing, Louisiana State University		This Live Chat provided insight on how to establish relationships with your colleagues throughout the athletics department regardless of their area of focus.
October 9, 2013	Award Winning Strategies to Grow Basketball Attendance	Adam Ahearn, Assistant Director of Marketing, University of Wisconsin Lauren Belisle, Assistant Director of Marketing, Iowa State University LB Nagle, Assistant Athletic Director for Marketing and Promotions, Illinois State University Brad Swanson, Director of Marketing and Promotions, University of Akron		This Live Chat provided creative basketball single game promotional ideas as well as strategies for holiday break games and leveraging multiple events on the same day.
September 17, 2013	Ticketing and Marketing Best Practices	Katie Glunt, Director of Marketing, Southern Methodist University Doug Lipinski, Associate Athletic Director of Marketing, Grand Valley State University Rob Sine, Vice President of Ticket Sales, Pac-12 Conference		This webinar discusses taking advantage of proven marketing techniques to create ticket sales and retention strategies, build fan loyalty, increase fan engagement and increase attendance.
September 11, 2013	Remember & Honor: Military Appreciation Days & Partnerships	Zach Dayton, Assistant AD of External Operations, Pace University Brenna McConaughey, Marketing and Event Coordinator, Syracuse University Chelsi Medved, Assistant Director of Ticket Services, Kansas State University		The Live Chat focused on relationships between athletic departments and the military and how we can use our events to honor those who serve.
May 8, 2013	Enhancing your Football Marketing Plans	Jason Chandler, Assistant Athletics Director for Marketing, Old Dominion University Nick Konawalik, Assistant Athletic Director for Marketing, UNC Charlotte Molly Myers, Director of Marketing and Promotions, Ball State University Clem McDavid, Director, National Partnerships at NCAA Football/IMG College		This Live Chat provided creative and successful ideas to enhance your football marketing plans as well as ideas on how to utilize opportunities provided by NCAA Football to enhance your grass roots marketing efforts.
April 30, 2013	Who Owns Social Media	Mark Hodgkin, Director of Digital Media, Big East Conference Andy McNamara, Assistant Athletic Director for Athletic Communications, University of Oregon Chris Syme, New Media/ Technology Committee Chair, CoSIDA		This webinar discusses effectively managing social media and facilitating cross-departmental social media goals to convey concise messaging to engage fans.
April 24, 2013	Leading from the Middle: How to Stand Out from the Crowd	Nick Popplewell, Assistant Athletics Director for Marketing and Branding, University of Wyoming Amanda Benzine, Director for Marketing, Western Athletic Conference Ali Slater, Marketing Coordinator, Fresno State University		This Live Chat provided insight on how to separate yourself from the pack and expose opportunities you have to lead within your athletics department even though you may not be in a senior level position within your department.
April 10, 2013	Choose your own community adventure: Making community relations work for your school	Heather Collart, Detroit Pistons Meaghan Brooks, Director of Community Relations and Fan Development, University of Oklahoma		This Live Chat provided creative and successful ways to engage your fan base outside of your athletic venues while providing a platform for your student athletes, coaches, and staff to meet your fans on a more intimate level as well as giving back to your community in a positive way!
March 14, 2013	Spring Training: A Marketing Playbook for your Spring Sports	Brian Hicks, Assistant Athletics Director of Marketing, Xavier University Vincent Accardi, Director of Corporate Partnerships, Stony Brook University		This Live Chat discussed spring sports and creative and successful ways to market those sports.
February 20, 2013	Bridging the Generation Gap	Erin Kraebber, Coordinator Championships and Alliances, Corporate Relationships, NCAA Dennis Ferguson, Director of New Business Development, Portland State University Kristi Dosh, Sports Business Reporter, ESPN Brynne Kelly, Athletics Marketing Intern, University of Alabama		This Live Chat discussed how different generations use social media and other techniques to help market themselves and their respective Institutions/Companies.
February 12, 2013	You CAN Teach an Old Dog New Tricks	Amber Lilyestrom, University of New Hampshire Mike Farrell, University of South Florida John Phillips, Athletic Director, Embry Riddle Aeronautical University		The Live Chat addressed ideas for re-charging your in-game promotions.
January 9, 2013	Talent sells tickets, but Teamwork Sets Records - Season Ticket Campaign Best Practices	Zack Lassiter, Senior Associate AD/External, University of Central Florida Corey Meyer, Director of Ticket Sales and Annual Giving, University of Utah		This Live Chat addressed how to successfully manage a Season Ticket Renewal Campaign with tips on how to better collaborate with other areas in your department.
October 17, 2012	“Let’s Hear It For the Girls…And the Guys” – Marketing Strategies for Both Men’s and Women’s Basketball	Brad Wurthman, Associate AD of Marketing and Strategic Communications, University of Cincinnati Erin Kraebber, Director of Marketing, Bradley University		This Live Chat addressed how to successfully market and sell your men’s and women’s basketball programs to all external constituents.
August 27, 2012	"They're Just Not That Into You:" How to Solve Your Student Attendance Problem	Meaghan Brooks, University of Oklahoma Nicole Imbrogno, Duquesne University Sarah Munoz, Graduate Assistant for Fan Experience and Sales, Kansas State University Brad Wurthman, Associate AD of Marketing and Strategic Communications, University of Cincinnati		This Live Chat addressed increasing student attendance at athletic events.
June 13, 2012	#NACMA12 -- Are you Ready?	Amber Lilyestrom, Associate AD for Marketing and Communications, University of New Hampshire Tracie Hitz, Chief Marketing Officer, Old Hat Creative Sam Bishop-Green, Director of Marketing and Fan Experience, UC Berkeley Sarah Laha, Graduate Assistant, K-State Athletic Business Partners Meaghan Brooks, Director of Group Sales and Fan Development, University of Oklahoma		NACMA Young Professionals Live Chat
April 18, 2012	One Kid, Two Kids, Three Kids, Four…How To Make Your Kid’s Club Grow Even More!	Meaghan Brooks, Director of Group Sales/Fan Development, University of Oklahoma Ashley Payne, Assistant Director of Marketing and Promotions, University of Oklahoma Hayley Bretz, Graduate Assistant, University of Oklahoma		This Live Chat focused on maximizing the potential of your kid’s club or youth initiative programs.
March 21, 2012	Fan Festivus for the Rest of Us	Leah Beasley, Assistant AD of Marketing and Game Management, Louisiana Tech Kasey McBrearty, Marketing and Promotions Associate, Louisiana Tech		This Live Chat focused on developing fan festivals.
January 18, 2012	Low Cost - Big Return Ideas	Brian Bowsher, Director of Marketing and Sales, Marquette University		NACMA Young Professionals Live Chat