Elaine Russell

University at Buffalo

Contact Details

University at Buffalo


On November 4, 2013 I joined the athletic department at the University at Buffalo as the Senior Director of Marketing and charged with marketing the entire athletic department. As of July 2015 I was promoted to Assistant Athletic Director for Marketing.

Prior to Buffalo, I was at Western Michigan University as the director of sports marketing where I was responsible for marketing and promotion of the Broncos'‚Äč 16 athletic programs.

Before arriving in Kalamazoo, I was at Northern Illinois University, where I earned my Master's Degree in Sports Management. During my time at NIU, as both a graduate assistant and the assistant director of marketing, I was involved in all aspects of marketing for all 16 athletic programs, working primarily with women's basketball, volleyball and baseball.

Before making the switch to athletic adminstraticion, I was the an assistant women's basketball coach at Saint Joseph's College in Rensselaer, IN. While at SJC, I also served as the intramural director and as an instructor in the physical education department (psychology of coaching).

I earned my Bachelor of Arts degree in human movement science in 1998 from Transylvania University, with a minor in psychology. I was a four-year letterwinner in both field hockey and basketball and was named TU's Female Athlete of the Year in 1998.